Telecomunicaciones y tecnología

SouFun shares jump 64 percent in NYSE debut

By Clare Baldwin

NEW YORK (Reuters) - Shares of Chinese online real estate website SouFun Holdings Ltd soared in their market debut on Friday as investors bet that growing interest in Internet advertising and a booming real estate sector would boost earnings.

Shares of the Beijing-based company opened at $67, 57.6 percent above their IPO price, then added to gains to trade at $69.68 in late morning on the New York Stock Exchange.

"SouFun operates one of the largest real estate portals in China," said Morningstar IPO analyst Michael Gaiden. "It's a wide open growth opportunity."

SouFun sells real estate-related marketing and listing services. As of June 30 it covered 106 Chinese cities, according to its prospectus.

SouFun has posted sequential increases in its total revenue and net income attributable to shareholders in each of the past five years. It posted net income attributable to shareholders of $5.3 million on total revenue of $68.2 million in the six months ended June 30.

But even with its strong growth prospects, SouFun faces stiff competition. It competes against top-ranked China Real Estate Information Corp , which raised $216 million in a Nasdaq IPO last October, and its IPO comes as Dangdang.com, an online retailer known as the Chinese equivalent of Amazon.com Inc , pursues its own U.S. listing after years of false starts.

SouFun could also be hurt by China's efforts to cool its red-hot property sector.

SouFun is 51 percent-owned by Australian phone company Telstra . Telstra purchased its stake in SouFun in 2006 for $254 million. It said last month it would sell that stake to private equity firms General Atlantic and Apax Partners ahead of the IPO for more than $400 million. Both firms are existing SouFun shareholders.

SouFun on Thursday sold 2.9 million American Depositary Shares for $42.50 each, raising $124.7 million. It had planned to sell shares for $40.50 to $42.50 each. The shares are trading on the New York Stock Exchange under the symbol "SFUN."

Underwriters were led by Deutsche Bank and Goldman Sachs.

(Reporting by Clare Baldwin, editing by Dave Zimmerman.)

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