Is now a good time to start promoting products to consumers' If not now, then it will be too late. This is advice from José Ma Frigola, an executive at Havas Media Group Iberia, one of the most important media companies in the country.
Even though companies are not doing brisk business yet, the economy is at an inflection point where key economic drivers need to create change in order to get consumers to start buying again.
Frigola assures that during the first quarter the number of brands advertising on TV grew by 20 percent. Advertising is starting to grow because these companies understand that the economy is starting to recharge and now is the time to publicize their brands.