BlowUP media, a subsidiary of the Ströer Group, is further expanding its European business. Having acquired a 75% share in the Belgian company Triton, blowUP media Benelux is now marketing giant posters by Marcomm, number three on the Belgian market.
Marcomm founder, Marco DeLey, has become Managing Director Development at blowUP media Benelux, while Ernst Vos, Managing Director of Amsterdam–based blowUP media Benelux has taken over at the helm of the new Belgian blowUP unit.
Heinz Leuters, Chief Operating Officer of the blowUP media Group is delighted with the collaboration: "thanks to this partnership with the giant poster brand Marcomm, renowned in Belgium, we can harness synergies between our Belgian and Dutch offices and make attractive image– and product–advertising offers for our customers in both countries."
As a result of this expansion, blowUP media is now established in the UK, Spain, France, the Netherlands and Belgium. The firm has also formed sales partnerships in Switzerland, Austria, Italy, Poland, Russia and the Czech Republic. The blowUP Group therefore provides the advertising industry with a Europe–wide network of giant poster locations.
BlowUP media GmbH is Europe´s leading provider of digitally printed giant posters with dimensions ranging from 100 to well over 1,000 sq. m. The company was launched on the German market in 1992, and has been part of Cologne–based Ströer Out–of–Home Media AG since 1997.
The Ströer Group is a specialist in all forms of out–of–home advertising - from the traditional poster to advertising in concourses, on public transport and through digital media. Ströer is Europe´s third–biggest marketer of outdoor advertising and Germany´s market leader. With 1,500 staff, it markets 270,000 advertising spaces worldwide.
For further information: www.blowup–media.de
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