Four leading companies today announced that they have
established the Micro Device Display Consortium (MDDPC) in order to
widely publicize the features and advantages of Micro Device Display
Projection Televisions (MDDP) among consumers, retailers, industry
experts and the mass media. The new consortium is aimed at promoting
the growth of MDDPs and boosting public awareness of the Technology.
The four founding members of the consortium are: Arisawa Mfg. Co.,
Ltd., Seiko Epson Corporation, Texas Instruments Incorporated and
Victor Company of Japan, Limited (JVC).
Moving forward, the four consortium founding members, in addition
to 3M Company, Luminus Devices, Inc., Samsung Japan Corporation and
SCRAM Technologies, Inc. as endorsing members, will seek to bring
other firms into the consortium from related industries. The
consortium will also undertake public relations activities to promote
the spread of MDDP through various promotional activities. These
activities will include preparing marketing materials for consortium
members to share in promoting the common advantages of MDDP. In
addition, the consortium will launch a new Web site
(http://www.md-display.com) to provide information on MDDP. The
consortium also plans to sponsor product demonstrations.
(Future PR Activities)
-- A call for consortium members (starting September 20th)
-- Prepare and distribute a pamphlet that concisely summarizes
the advantages and features of MDDP in positive language
-- Prepare MDDPC shared promotional materials, promotional tools
and Point of Purchase displays
-- Launch a new MDDPC Web site that will include detailed
descriptions and illustrations showing how MDDPs work and
their advantages. The site will also contain information on
MDDP products and key devices from consortium member firms, as
well as relevant news and other product information.
-- Acquire labeling for energy-efficient performance and add
products to energy-efficient catalogs (for electric home
appliances)
DLP and the DLP logo are registered trademarks of Texas
Instruments.
