The Western Union Company (NYSE:WU) today announced a program that
allows Google AdSense(TM) Website publishers to receive payment in
cash in nine countries via the Western Union Quick Cash(R) service.
The Google AdSense advertising program enables Website publishers
to serve Google AdWords(TM) text, image and video ads that are
precisely targeted to their Website´s content. When visitors to the
site click on the ad, the AdSense publisher earns revenue.
Before the launch of this program, Website publishers using
Google´s AdSense program received payment via paper check or
electronic funds transfer (EFT) into a bank account. Now, subscribers
in Argentina, Chile, China (mainland), Colombia, Malaysia, Pakistan,
Peru, the Philippines and Romania can receive payment in cash at a
participating Western Union Agent location. In most cases, funds are
available to the receiver the same day they are sent.
The program will benefit AdSense publishers in numerous ways. By
choosing to receive payments via Quick Cash, they can receive their
funds in U.S. dollars or, at most Western Union Agent locations in the
participating countries, local currency. In addition, subscribers will
not need bank accounts to receive funds. And by choosing to receive
their funds at a participating Western Union Agent location, they can
cut down on the bank fees and long clearing times associated with
depositing checks.
"At Western Union, one of our strategic goals is to facilitate
commerce and expand our service offerings around the world," said
Royal Cole, Executive Vice President, Western Union Payment Services.
"This unique program will bring the ease, convenience, speed and
reliability of the Western Union brand to a new group of consumers -
perhaps ones who´ve never used Western Union before."
The program has been highly successful, Cole said, and plans are
in the works to expand the program to additional countries by early
2008.
About Western Union
Western Union, together with its affiliates Orlandi Valuta and
Vigo, is a leading provider of global money-transfer services,
providing people with fast, reliable and convenient ways to send money
around the world, pay bills and purchase money orders through a
network of more than 320,000 Agent locations in over 200 countries and
territories. For more information, visit www.WesternUnion.com.
WU-G