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Wal-Mart to offer price matching on "Black Friday"

    NEW YORK (Reuters) - Wal-Mart Stores Inc said it will match rivals' prices on "Black Friday," upping the ante in the battle to win sales on what is considered to be the kick-off to the U.S. holiday shopping season and a gauge of how overall holiday retail sales will shape up.

    Wal-Mart is one of the few retailers that will be open on Thanksgiving Day this year, seeking to get an edge over rivals amid what forecasters say will only be modest sales growth this year. Most Wal-Mart stores will be open around the clock on Thursday.

    Separately, Amazon.com Inc on Monday launched an application on Apple Inc's iPhone that it said allows shoppers to compare prices on a given item in brick-and-mortar stores with prices on its own website and gives them the option to instantly order the item through Amazon.

    (Reporting by Phil Wahba, editing by Maureen Bavdek and Gerald E. McCormick)

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