(Reuters) - Yahoo Inc said on Friday it agreed to buy fashion start-up Polyvore to help drive traffic and strengthen its mobile and social offerings.
Yahoo, which did not disclose terms of the deal, said Polyvore will accelerate its 'Mavens' growth strategy.
The company has been focusing on four areas ? mobile, video, native advertising and social ? which it calls Mavens, to drive user engagement and ad sales as it battles intense competition from Google Inc
Revenue from Mavens made up about one-third of the company's total revenue in the quarter ended June 30.
The Mavens portfolio includes BrightRoll, mobile app network Flurry, mobile ad buying platform Yahoo Gemini and blogging site Tumblr.
Polyvore, the brainchild of 3 ex-Yahoo engineers, was started in 2007.
The Mountain View, California-based company allows users to mix-and-match articles of clothing and accessories and customize them into "sets".
Polyvore's co-founder and CEO Jess Lee was earlier part of Google Inc's
(Reporting by Kshitiz Goliya in Bengaluru; Editing by Sriraj Kalluvila)
Relacionados
- Más de 3.000 jóvenes participarán en los cursos de formación que el IAJ imparte en 72 municipios andaluces
- Schneider Electric otorga los premios de la 4ª Competición Nacional de Eficiencia Energética en la Formación Profesional
- CC.OO se compromete a estar presente en el campamento Coca-Cola mientras dura la formación de los readmitidos
- Economía.- CC.OO se compromete a estar presente en el campamento Coca-Cola mientras dura la formación de los readmitidos
- El Defensor del Pueblo Andaluz actuará de oficio sobre los consorcios de formación para el empleo
