Jennifer Saba
NEW YORK (Reuters) - New York Times Co
The publisher on Thursday said advertising revenue was about flat in the second quarter, raising hopes among investors that the newspaper business might recover after a prolonged slump. Total revenue rose 1 percent.
Shares of the company, owner of the Times and The Boston Globe, rose 3 percent to $9.32 in early trading.
"I think the New York Times turned to growth faster than the others," said Noble Financial analyst Michael Kupinski. "The whole industry seems like it's doing a little bit better."
Ad revenue should improve in the third quarter, New York Times Co Chief Executive Janet Robinson said.
Digital ad revenue rose 21 percent, offsetting a 6 percent decline in print advertising. The company said online ad revenue represents 26 percent of total ad revenue in the second quarter, up from 22 percent a year ago.
At its New York Times Media Group, which includes the Times newspaper and the International Herald Tribune, revenue rose 2 percent to $381 million on a 1 percent rise in ad revenue and 4 percent rise in circulation revenue.
The group's national ad revenue, an important category for the Times, rose almost 4 percent to $156.2 million.
Rival newspaper publisher Gannett Co Inc
The New York Times posted second-quarter net income of $32 million, or 21 cents a share, compared with $39 million, or 27 cents a share, a year ago.
The company's adjusted profit, which excludes a gain on the sale of part of its stake in its New England sports assets, was 18 cents a share -- surpassing the average analyst estimate of 13 cents a share, according to Thomson Reuters I/B/E/S.
Revenue of $589.6 million also beat analysts' expectations of $576.1 million.
(Reporting by Jennifer Saba, editing by Gerald E. McCormick and Robert MacMillan)