By Kevin Krolicki and Bill Rigby
DETROIT/SEATTLE (Reuters) - General Motors Co
The move, announced Monday, brings another well-known industry outsider to GM's shifting senior leadership team at a time when the automaker has been struggling to close deals to sell key assets and regain sales momentum in the U.S. market.
GM has been operating since July with a new board vetted by the Obama administration and, since the start of December, under a new chief executive in Ed Whitacre, who had spent a career at telecommunications provider AT&T
Over the past three weeks, Whitacre has shaken up GM's top management ranks by promoting two executives, reassigning two others, and bringing in GM director Steve Girsky as an adviser to management.
As CFO, Liddell will face the challenge of readying the automaker for a stock offering to reduce the U.S. government's 60 percent stake in the company, and winning back investor trust after accounting missteps, mounting losses, a costly bankruptcy and $50 billion in government aid.
"Being CFO at Microsoft will seem like a breeze compared to what he has to do at GM," said Toan Tran, a Morningstar analyst who has followed Microsoft for several years.
"It's hard to be a bad CFO at Microsoft. You don't have to deal with much when the company generates a billon dollars (in profit) a month."
"GM will be a much bigger challenge," said Tran.
Liddell, 51, will start at GM in January, the automaker said. He previously announced he would be leaving Microsoft at the end of December, indicating he was looking for a bigger job at another company.
Liddell, a New Zealand native, joined Microsoft in 2005 from International Paper Co
At Microsoft, Liddell was a key player in a range of initiatives that reflected the company's transition to a slower growth business.
Those included Microsoft's first debt offering, a failed bid to acquire Yahoo Inc
Former Chief Executive Fritz Henderson, who had been CFO, was dismissed by the automaker's board earlier this month. His successor as CFO, Ray Young, was reassigned to GM's international operations in Shanghai earlier this month as part of the shake-up announced by Whitacre.
NEW GM ACCOUNTING KEY
Whitacre had cautioned that federal pay restrictions were complicating GM's search for outside hires for key executive positions, but said last week that the company had found a replacement for Young.
Liddell earned just over $3.5 million at Microsoft last fiscal year -- about $1.1 million in salary and bonus and about $2.4 million in stock awards.
GM did not immediately detail his compensation.
One of the first challenges for Liddell will be to oversee the process of preparing post-bankruptcy accounting statements for GM that revalue its assets and liabilities.
Completing that "fresh start" accounting is a prerequisite for an initial public offering of GM shares.
GM has lost $88 billion since 2005, excluding results for this year that included its bankruptcy.
Steve Rattner, the former investment banker who headed the White House-appointed autos task force, said in October that he and other U.S. officials were surprised by the "stunningly poor management" at GM, especially in its finance operations.
Last January GM settled a five-year probe of its accounting practices Securities and Exchange Commission related to errors in its treatment of pensions, derivatives and precious metals.
Since emerging from bankruptcy, GM has also had a harder-than-expected time disposing of the smaller and money-losing brands it no longer wants, including Saturn, Saab and Hummer.
A deal to sell Saturn to Penske Automotive Group
Last week GM said it had been unable to find a buyer for Sweden-based Saab and would shut it down, but indicated this week that it could consider additional offers for the 60-year-old auto brand.
(Additional reporting by Bernie Woodall, editing by Matthew Lewis and John Wallace)
