"The medium is the message," said Mac-Luhan. Similarly, small businesses are starting to increase their online sales by adopting new strategies. Online sales are taking off in Spain, and even though small businesses form just a fraction of overall online commerce, their market share doubles every year.
As the economic crisis pushed many companies toward online commerce, they began to realize the lower operating costs of selling there. Also, more public funding has become available to teach small businesses how to work in this space. Many clients are no longer afraid to buy goods and services online, and small businesses have figured out how to boost consumer confidence and attract customers. The future is bright for online commerce, and this is one of the positive results of a tough crisis.
