Over the next several months César Alierta and Carlos Slim are going to wage a fierce bidding war over the 700 MHz band wave in Brazil. This broadband spectrum, which is now used by television networks, will allow whichever operator gets the contract to reach every corner of the country.
The broadband project is a strategic move that will determine who dominates the telecom playing field in Brazil for the next 20 years. These companies are trying to sow the seeds to their future, which is something that Telefónica realizes, because it is willing to write a big check on this gamble.
Even though he lost a recent telecom battle in Europe, Carlos Slim is not going to back down and could also pour all his resources into winning this contract.
