Spanish hotels booked 37.6 million vacation nights in July, which is a 0.5% increase on last year. The industry has seen three consecutive months of growth.
The new figures confirm the popularity of Spanish beaches despite a light slowdown in tourism in other parts of the country because of increased prices. Business is not all bad, however, because international tourists have flocked to Spain for this summer season.
While there is no reason to sound the alarms, it is important for hotels to think about slashing their prices so that Spaniards will spending more on vacations and aiding the nation's economic recovery.
One method for reducing prices is to cut costs and salaries. New labor reforms will give hotels some leverage in cutting staffing costs.
