As the football season gears up, a new outbreak of the battle between the news companies Prisa and Mediapro has broken out. Cebrián's company owes Roures's company 88 million euros. The default payments stem from liquidity shortages and falling Canal + subscribers.
Prisa has tried unsuccessfully to negotiate a 20% discount for football prices, but Mediapro and the clubs have not accepted a deal. Cebrián's default is causing a serious problem for football clubs, who depend on these payments for 40% of their financing throughout the year. The Finance Ministry is in trouble, too, becuase the teams use the revenues to pay their taxes.
Juan Luis Cebrían's horrendous management strategy is not only complicated his company's problems, but also making life hard for companies and institutions with whom they do business.
