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Made-to-measure merger for Antena 3 and La Sexta

The merger between Antena 3 and La Sexta, which was hindered by conditions imposed by the National Commission for Competition to avoid monopolistic business activity, has started up again.

Objections from the NCC revolve around the firms combined efforts to take more market share, but this was precisely one of the first reasons that both television chains could increase their earnings. Finally, the government has decreased the barriers with a nearly custom-tailored plan to make the merger easier. This merger is going to go forward, because combining both companies has been in planning for a while. The merger will allow Antena 3 to increase its profit margin and allow La Sexta to stay afloat.

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