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Retailers struggle through dismal January

By Aarthi Sivaraman

The world's largest retailer reported a 0.5 percent rise in January same-store sales, falling short of the 2 percent rise that analysts expected. Target Corp , the No. 2 U.S. retailer posted a 1.1 percent drop in same-store sales, deeper than the 0.4 percent fall expected by Wall Street.

Reflecting the weakening economy and the tendency to trade down in tough times, warehouse retailers Costco Wholesale Corp and BJ's Wholesale Club both reported better-than-expected January sales, boosted by the demand for gasoline. Costco also cited strength in its deli, candy, small appliance and automotive businesses.

"January has been no different," said Ken Perkins, president of research firm Retail Metrics in a note on Wednesday. "Given the difficult economic backdrop retailers/ consumers are facing, expectations have still been pared to lower levels despite starting out at very modest initial projections."

Consumer cutbacks were widespread in January, hitting even higher-end retailers like Nordstrom Inc , whose same-store sales fell a worse-than-expected 6.6 percent. Its peer Neiman Marcus, which operates the Bergdorf Goodman stores, said same-store sales rose 3.3 percent, but noted that the increase was helped by an end-of-season sale.

But rivals American Eagle Outfitters Inc and Hot Topic Inc said same-store sales fell 7 percent and 3.6 percent, respectively. Still, those companies stood by their fourth-quarter profit forecasts.

Major department store chain Macy's Inc , Kohl's Corp and J.C. Penney Co Inc reported declines of 7.1 percent, 8.3 percent and 1.9 percent respectively, but Penney's fall was less than expected.

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