Volantis, the world's leading supplier of Intelligent Content
Adaptation(TM) solutions for the Mobile Information Age, today
announced the availability of BuzzCast(TM). This newest addition to
the Volantis Suite of Mobile Content Applications(TM) represents a
revolution in information access for mobile devices, enabling greater
context, immediacy, and personalization. The new solution is being
rolled out during the fourth quarter of 2006 to help carriers
accelerate mobile data usage among subscribers.
BuzzCast pushes compelling information, such as financial news,
sports and entertainment headlines, to any device - regardless of
network or device type - personalized according to the unique
preferences of each subscriber. The new solution ensures that mobile
data is easy to access and visually appealing. The information is
displayed directly on the phone as a personalized home screen for each
subscriber.
Enabling information to be pre-selected and constantly updated on
any device reduces the time and click-throughs that consumers
traditionally face in accessing information via their mobile devices.
BuzzCast allows consumers to shift their mobile data habits from the
offline and passive review of pushed information to an environment of
actively engaging with online value added services. This change
results in consumers more easily and intuitively interacting with
information displayed on their phone.
"We developed BuzzCast to close the significant gap between
consumer interest in mobile information and the limited practicalities
of its use to date," said Matthew Harris, Chief Executive Officer of
Volantis. "Response from carriers confirms their interest in making
information more immediate, interactive and top-of-mind for
consumers."
"Push-based information feeds are already popular on the fixed
Internet and their potential to bring timely, relevant content to
mobile consumers looks considerable," said Tony Cripps, Service
Manager, Wireless Software at Ovum. "Personalizing this information
for each device owner and delivering to a broad selection of devices
from multiple OEMs is not simple, however. Carriers that capture this
vision will be more relevant to their subscribers and are more likely
to drive higher data usage."
BuzzCast delivers an experience appropriate to both the device and
the receiving application. It supports the creation of a subscriber
user interface for a range of technologies to suit the device strategy
of virtually any service provider, including support for Ajax, RSS
Client, Flash, J2ME and native Symbian.
Critical to growing data usage are: easy-to-access information;
ensuring the information can be selected by each subscriber according
to their unique preferences; and providing for broad distribution of
that content across many device platforms to achieve economies of
scale. BuzzCast addresses these challenges, leveraging the power of
the Internet and the Volantis Mobile Content Framework(TM): the mobile
industry's most broadly deployed mobile content delivery platform.
About Volantis
Volantis (www.volantis.com) is the world's leading supplier of
Intelligent Content Adaptation(TM) solutions for the mobile
Information Age, providing applications, tools and platforms that
solve the complexity of delivering optimized services to any mobile
device.
Volantis extensive experience of serving content providers, mobile
network operators, and enterprises, along with its standards
leadership, enable a unique position for Volantis to create innovative
technology for the Mobile Information Age that is more useful and more
useable than the PC Internet of today.
Volantis is used around the world by organizations such as 3, CBS,
Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, Hearst, HP,
IBM, lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica
Moviles, Telecom Italia Mobile and Telenor Mobil and World Wrestling
Entertainment. Volantis also Chairs the World Wide Web Consortium
(W3C) Device Independence Working Group and is a Founding Member of
the W3C Mobile Web Initiative.
Volantis global headquarters are in Seattle, USA, with
international offices in Guildford, UK, Hong Kong, China, Madrid,
Spain and Krakow, Poland. Volantis is privately held with investors
Accel Partners, Kennet Partners, and SOFTBANK Europe Ventures.
