PlayNetwork and TouchTunes, who recently merged to become the leading global provider of music and branded media, today announced the appointment of Pascal de Mul to the position of Managing Director, EMEA. Based in London, de Mul will strengthen operational efficiencies and drive aggressive business growth for the combined company in EMEA.
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With more than 20 years of proven industry leadership, de Mul brings significant experience in commercial development, music and technology, spanning roles held at Philips, TRAFI, Spotify and most recently Deezer, where he drove international growth and product innovation.
“During this time of rapid growth and digital transformation within our business, we are thrilled to bring someone of Pascal’s caliber onboard,” said Craig Hubbell, President and CEO, PlayNetwork. “Pascal’s global and local expertise make him uniquely qualified to meet growing demand in EMEA for our branded consumer engagement solutions which provide unique value to the clients and operators we serve in the market.”
“I’m thrilled to join the PlayNetwork and TouchTunes team at such an exciting time. The space of social music is underserved in Europe, and has only just recently started to receive full recognition for the enjoyment it gives consumers and the benefits it provides to brands,” de Mul added. “I’m excited to be able to participate in that journey, and am looking forward to sharing my passion for music with many businesses in Europe.”
About PlayNetwork and TouchTunes
PlayNetwork and TouchTunes merged to create the global market leader for music and branded media experiences. Together, the company is redefining how businesses use music, original content, AV systems, technology and performance insights to increase social interaction and consumer engagement in-venue, on device and beyond. From small business to enterprise and luxury brands, the combined company serves 450+ clients, reaching 100M+ consumers every day across 185,000+ locations in 125+ countries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171003006639/en/
