Bridgewater Systems, a leading developer of subscriber-centric
policy management software for IP-based services, today announced the
appointment of Mike Betz to the position of managing director of sales
for Europe, Middle East and Africa (EMEA). Based in Munich, Germany,
Betz will lead Bridgewater's efforts in developing a rapidly growing
international customer base. He joins the company as it extends its
reach to wireless and broadband service providers in this important
growth market for IP-based services.
Betz will lead Bridgewater's direct sales and service activities
in EMEA, and work closely with the company's established sales
channels including Nortel Networks and Alcatel. With the company
actively engaged in trials with service providers and partners across
Europe, Betz will help Bridgewater accelerate opportunities in
broadband and GSM markets. The appointment of Betz follows the opening
earlier this year of Bridgewater's European headquarters and the
expansion of operations in Asia.
Prior to joining Bridgewater Systems, Betz spent 20 years in
senior positions within the sales, marketing and product management
groups of leading telecommunications and technology organizations.
Betz most recently served as vice president and managing director of
Whale Communications' EMEA operations. He also held a series of
high-level roles at a number of networking companies including Concord
Communications, System Management Arts (SMARTS) Inc., Compuware Corp.,
Oracle and IBM.
"Our continued international expansion builds on strong interest
from service providers across the globe who are seeking solutions that
help them quickly launch new services and maximize profits," said Ed
Ogonek, president and CEO, Bridgewater Systems. "Mike's leadership
skills and thorough understanding of the market will play a key role
in strengthening our presence among service providers in this region."
About Bridgewater Systems
Bridgewater Systems develops the industry's most advanced
subscriber-centric policy management software for IP-based services.
Its solutions help global service providers maximize profits and
launch new services faster. Bridgewater does this by providing them
with a unified view of their subscribers across all access
technologies. With Bridgewater's software, service providers have an
intelligent policy-decision point for the management of subscribers,
applications, and network resources. The Bridgewater Systems' product
suite delivers high performance policy management via its
market-leading authentication, authorization and accounting (AAA) and
Dynamic Host Configuration Protocol (DHCP) systems. It also offers a
range of modular products for application support, mediation, and
dynamic broadband management. Bridgewater Systems' proven
carrier-class products deliver on-demand data services, extensive
revenue capture capabilities, and out-of-the-box value that can be
deployed in weeks - instead of months.
More than 60 leading service providers from around the globe
(including: Verizon Wireless, Sprint PCS, Bell Mobility, Virgin Mobile
USA) trust Bridgewater's technology and business insight to help them
deliver world-class services. Founded in 1997, Bridgewater Systems is
a privately held company. www.bridgewatersystems.com
