BroadVision, Inc., (OTCBB:BVIS), a global provider of strategic e–business solutions, today announced that Wal–Mart Stores, Inc. has purchased BroadVision´s eMerchandising TM solution, which provides incentive and contextual incentive messaging capabilities.
eMerchandising enables Value–Based Selling strategies, which provides BroadVision® clients the ability to offer their customers contextual pricing and incentives that react with the shopper´s browsing and product selection. Contextual and real–time messaging could encourage add–on purchases and larger cart sizes.
Neil Pisane, BroadVision Vice–President & General Manager, Americas, explains, "eMerchandising eliminates multiple points of maintenance; and unlike typical messaging engines, the context of the consumer - relative to the value of the potential incentives - is evaluated when delivering the incentive messaging to the shopper. This is different versus applying a generic message that is performed in most sites today. With eMerchandising, the merchant communicates to the consumer by determining if the user is browsing; viewing a product that could qualify for an incentive; or has clicked on a product that could qualify him/her for an incentive."
Value–Based Incentive Selling
Traditionally, commerce solutions easily offer cross–selling and up–selling functionality for an administrator to associate 1+ products to create a pre–bundled selling reference or provide for very broad, non–targeted incentives. Online retailers are looking for new and unique ways to increase revenues from their e–commerce sites and to differentiate their businesses from competitors that are only a click away. eMerchandising provides that solution.
eMerchandising provides for combinations of all the incentive schemes a merchant would require and couples that with the ability to personalize to the individual customer based on past and current behavior. The ability for one technology to message and then reconcile the complete Value–Based Selling strategy is innovative and powerful to the online seller and purchaser.
eMerchandising has shown to support orders with incentive messaging and dynamic, contract–based, customer–specific pricing schemes that leverage tiered– and quantity–based pricing incentives. eMerchandising comes with a Web 2.0, user–friendly interface for non–technical, merchandising managers to easily manipulate sale schemes and dynamically message additional savings to shoppers as they add more products to the cart. eMerchandising´s patent–pending arbitration engine processes and messages available incentives to shoppers without impact to the site´s performance. eMerchandising may be easily implemented as an add–on capability to 3rd party commercially available eCommerce application platforms or within a home grown eCommerce application consisting of various technologies employing a best of breed approach.
Wal–Mart joins other BroadVision customers, such as PETCO Animal Supplies and Epson America.
"We are pleased that Wal–Mart has purchased our innovative eMerchandising solution," concludes Dr. Pehong Chen, President and CEO of BroadVision. "eMerchandising is a proven solution for strategic companies that want flexibility and cost–effective components to stay ahead of their competition in a tight economy."
About BroadVision
Driving innovation since 1993, BroadVision is a global provider of strategic e–business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self–service, power mission–critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users "” including Baker Hughes, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, PETCO, Prime Polymer, and Xerox "” rely on BroadVision as their platform of choice for e–business.
For more information about BroadVision, call +1–650–331–1000, email mediarelations@broadvision.com or visit www.broadvision.com.
BroadVision and eMerchandising are trademarks or registered trademarks of BroadVision, Inc. either in the United States and other countries.
