In the current environment, finding ways to reduce costs is critical for payment card issuers. With this in mind, global technology company, Serverside Group, has launched an integrated digital card production and marketing solution that delivers significant savings, while satisfying the consumer demand for choice.
With One Customer–One Card, issuers can manage their existing card programs at a considerable cost saving over traditional methods. They can also launch new card programs effortlessly and at short notice. Even very short runs can be cost–efficient, meaning issuers can now profitably target affinity partners and co–brands that were previously too small.
The protected solution, which Serverside has developed over the course of four years and is applicable to credit, debit and gift card programs, enables a card to be manufactured "˜on demand´ when a customer requests it. This offers a break with the past when cards were pre–printed in bulk in one facility, shipped to a separate facility and then held in a vault until needed.
Printing "˜on demand´ is a highly efficient way of producing payment cards since it takes the guesswork out of having to estimate the number of cards a program will need over time "” a guess that results in huge costs from over–ordering, transportation and inventory management.
The digital press used in the One Customer–One Card solution produces better quality cards than existing digital printers and enables an unlimited number of designs and brands to be intermixed on a sheet of printed card stock. For card issuers, this represents extreme flexibility, for the consumer, infinite choice.
Additionally, the online management interface means card programs and associated marketing activities can be launched, managed and adjusted in real time. For the first time ever, card marketers can drive the operational process, not vice versa.
Adam Elgar, President, Serverside Group, commented:
"One Customer–One Card enables cards to be manufactured "˜on–demand´ by adding a layer of technology to techniques and hardware that have been used for many years. The system is far more efficient than today´s processes, enabling high quality cards to be produced quickly and extremely cost–effectively. This brings choice to consumers, flexibility to card issuers and delivers the overall cost savings that the industry, in this market, urgently needs."
Notes to Editor
About Serverside
Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions to issuers, personalization bureaus and card manufacturers. The company´s three flagship products are:
AllAboutMe, a web–based application that allows cardholders to design their own unique payment card online
Virtual Portfolio, a web–based management tool enabling issuers to rapidly launch card campaigns of any size, adjust them in real time and print cards on demand
One Customer–One Card, an enterprise–level card design, marketing, management and digital print solution providing high quality, low cost and scalable on demand card fulfillment
Serverside has built a market–leading position by running more than 700 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Advanta, Fortis, Eurobank, First National Bank Omaha and Heritage Building Society. Serverside Group is headquartered in London and has offices in Taipei, New York, Chicago and Auckland.
