Openwave Systems Inc. (Nasdaq:OPWV), one of the world´s leading software innovators enabling revenue–generating personalized services which converge the mobile and broadband experience, today announced the launch of the Openwave Mobile Analytics service, a service that combines the expertise of the company´s professional services with the rich analytics and reporting capabilities of Openwave´s Mobile Analytics solution. Openwave Mobile Analytics includes the Mobile Business Intelligence (MBI) module, which characterizes mobile internet traffic, including subscriber access to URLs, the duration of website visits and how frequently subscribers are accessing social networking sites like Facebook and Twitter. Mobile Analytics also includes the Openwave Behavioral Targeting module, which correlates data from a carrier´s subscriber demographics and classifies website traffic to create behavioral categories of subscribers that can be used to develop targeted marketing and advertising campaigns.
The Openwave Mobile Analytics service works in conjunction with Openwave Integra´s transparent proxy, providing carriers with the ability to monitor, manage and monetize all mobile internet traffic. In addition, the Openwave Mobile Analytics service helps carriers understand how social networking traffic impacts SMS revenue, who is monetizing smartphone traffic and how it is being done, and how data plans are impacting per subscriber traffic rates.
"Business intelligence is the key element to monetizing the mobile internet," said Sean MacNeill, vice president and general manager, services management and global services, Openwave. "By better understanding mobile data usage patterns, carriers can identify and deliver relevant revenue generating services. Openwave Mobile Analytics creates a window for carriers to build a 360 degree view of their subscribers individually or in aggregate. The service provides a clear map of the content being accessed and the audiences using it, which is critical information that can help operators to monitor, manage and monetize the mobile internet."
The Openwave Mobile Analytics service is available now through Openwave global services.
About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.
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