DeviceAnywhere TM (www.deviceanywhere.com), a leader in end–to–end mobile application development solutions, was recently recognized by the GSMA , the global trade group for the mobile industry, as one of the top nine innovators in the organization´s Virtual Online Tournament, which is part of the 2009 Mobile Innovation Global Competition virtual tournament. The company was a finalist in the "Most Innovative Consumer Application or Service" category for its DeviceAnywhere Consumer product, a ground–breaking service that enables more efficient customer service and education through interaction with virtual mobile devices.
Mobile diversity and innovation has also yielded an increase in demand for better customer care support and educational tools to enable the self–service mobile consumer. In response, DeviceAnywhere launched DeviceAnywhere Consumer TM, an extension of the company´s revolutionary online service that provides access to more than 1500 real mobile handsets connected to live networks for all development, porting, testing, and monitoring needs. Built on DeviceAnywhere´s innovative Direct–To–Device TM technology, DeviceAnywhere Consumer employs virtual models created by "crawling" actual devices to map out navigation pathways - a proprietary technology called Virtual–Device TM. A cutting–edge Web renderer then delivers this massive phone map via HTML by leveraging the latest in Web 2.0 technologies. The result is fully interactive virtual phones available over the Internet. These handsets can be deployed in customer care settings for more efficient service, for internal employee training, and also for general customer education.
DeviceAnywhere Consumer´s virtual phones are enabled with free–navigation, so users can press keys and test out various applications - just as if they held the devices in their hands. Further, the interface includes a series of tutorials to help customers walk through handsets, promoting self–education, as well as reducing the need for customers to call support for many "how to" questions.
"As a company "˜in the trenches´ of the mobile ecosystem that works closely with customers from all corners of the industry, we understand that the challenges of mobile diversity do not end in the development phase," said Faraz Syed, CEO and co–founder of DeviceAnywhere. "We are pleased to see that the GSMA has recognized the benefits of DeviceAnywhere Consumer, as well as its novelty and innovation as a product that caters to consumer–oriented needs. We look forward to bringing DeviceAnywhere Consumer to any organization that has realized that it´s time to "˜up the ante´ in regard to customer care and mobile offerings and - at the same time - support the self–service consumer."
Since DeviceAnywhere Consumer´s launch last year, several major mobile companies worldwide - including three of the top U.S. operators and two of the top global handset manufacturers - have deployed the solution in their customer care settings, enabling representatives to view and fully interact with phones to better assist customers. All customers reported decreases in call time, as well as significant cost savings and overall efficiency in call centers. Further, companies who have deployed the solution have pointed to the benefits that they are able to extend to their customers by improving the consumers experience through better try–before–you–buy capabilities, more efficient product discovery and superior self–support and education. Deployments are underway with a growing list of top–tier global operators, handset manufacturers and application providers.
"We are thrilled with the number of high–quality entries we received for the Virtual Online Tournament of the 2009 Mobile Innovation Global Award Competition," said Bill Gajda, Chief Commercial Officer of the GSMA. "This event provides a rare opportunity for innovators to pitch new technologies to senior executives within the mobile operator, IT and venture capitalist communities."
About DeviceAnywhere
DeviceAnywhere is an award–winning solution that provides convenient and cost–effective end–to–end tools for mobile content development, monitoring, testing and deployment - enabling application developers to bring better content to market faster than ever before. Its unique Direct–to–Device TM technology provides access to real handsets in live global networks, from anywhere. DeviceAnywhere currently supports 1500 devices on more than 25 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany, and Japan. In 2007, the company launched DeviceAnywhere Consumer, a solution employing virtual phones and tutorials to promote more efficient customer support, as well as customer education and employee training. To learn more about DeviceAnywhere - and to sign up for a free, three–hour trial - please visit www.deviceanywhere.com.
