IT media company TechTarget announced today the opening of
TechTarget Ltd., a wholly-owned subsidiary in the United Kingdom.
Located in London, England, the new subsidiary will focus on offering
its international clients better support for regional media
opportunities and capitalize on the double-digit online advertising
spending growth occurring in the region.
"International expansion presents a tremendous growth opportunity
as a large percentage of the IT market is located outside the US,"
said TechTarget CEO Greg Strakosch. "The UK is home to Europe's
largest advertising agencies and international divisions of major US
technology companies. The opening of this office is in response to our
US customers who also conduct business in Europe and require the same
kind of solutions. Opening this first subsidiary outside North America
will help us meet this need."
The opening of TechTarget Ltd. is a milestone in an aggressive
expansion into critical international markets as TechTarget continues
to capitalize on global growth in online advertising and IT marketing.
Since May 2004, TechTarget expanded its global footprint to 25
additional countries through partnerships with five market-leading
media companies and launched 39 media properties, including multi-site
networks and print magazines.
Sales Veteran to Head Office
Shannon Flynn, a six-year veteran of the company, heads the new
office as the Director of U.K. sales. Shannon was instrumental in
opening TechTarget's San Francisco office and was most recently the
sales director of TechTarget's Enterprise Applications Media. Flynn
reports to Susan Odell, Vice-President of International, TechTarget.
For more information on international partnership opportunities
for TechTarget media, contact Susan Odell, vice president of
TechTarget international, at 001-781-657-1407 or
sodell@techtarget.com.
About TechTarget
TechTarget publishes integrated media that enable
information-technology (IT) marketers to reach targeted communities of
IT professionals and executives across the globe. Through its
industry-leading Web sites, magazines and conferences, TechTarget
delivers measurable results that help IT marketers generate qualified
sales leads, shorten sales cycles and grow revenues. TechTarget's more
than 2,500 advertisers include the leading IT companies in the world,
among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and
Intel. To learn more about TechTarget's international opportunities
visit www.techtarget.com/international. More information about
TechTarget is available at www.techtarget.com.
