Mr. Kim Danielsson, sales and marketing manager in Finland for the FINNDISP division of global specialty materials company, Rohm and Haas (NYSE:ROH), will present information on the company´s new, environmentally advanced waterborne acrylic binder technology platform, Hydrotech TM, at the Swedish Paint and Printing Ink Makers Association conference held in Malmo, Sweden on September 25, 2008.
"We want our Nordic customers to understand that Rohm and Haas brings exceptional experience in environmentally advanced coatings technologies and that the company is dedicated to innovative solutions that hold promise for even more breakthrough innovations in the future," said Mr. Danielsson. According to Mr. Danielsson, Sweden is the largest coatings market in the Nordic region and FINNDISP has over 40 years experience serving that market.
"Not only are we introducing HydrotechTM at the Malmo conference, we are also reaffirming our support for coatings customers in the region, assuring them of continued innovation and coatings industry customer support," said Danielsson. "We want to be first to bring innovations like HydrotechTM to our Nordic customers. As a state–of–the–art waterborne acrylic polymer, offering high–performance, environmentally–advanced water–based binder options for low VOC decorative gloss coatings, the new HydrotechTM platform sets the bar for performance considerably higher."
HydrotechTM technology offers a variety of attributes that make it uniquely suited to the needs of Nordic customers, such as high gloss with exceptional flow and leveling as it improves the resistance to stains, grease, UV light and weather. It also contains extremely low levels of Volatile Organic Compounds (VOCs). Most importantly, Danielsson stresses that HydrotechTM is fully compliant with the second phase of the EU Directive for restricting VOC emissions in decorative paints, the first phase of which took effect in January, 2007. The second phase´s tighter restrictions will initiate in the year 2010.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company´s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities TM
For more information on FINNDISP/Rohm and Haas, please visit us @www.finndisp.com.
