Intel Corporation is challenging PC designers and manufacturers to
think sexy, stylish and small as they design the next generation of
home PCs optimized for multimedia entertainment and powered by
Intel(R) Core(TM) 2 Duo processors.
Looking to evolve the "big, beige box" and help bring to market
more stylish, small, quiet and cool-running PCs perfect for any room
in the home, Intel announced the Intel(R) Core(TM) Processor
Challenge. The contest will award up to $1 million in prizes to the PC
designer and manufacturer that designs and builds the smallest and
most stylish home PCs powered by Intel(R) Viiv(TM) technology, Intel's
premium brand for in-home, media-optimized PCs featuring an Intel Core
2 Duo processor. Systems will be evaluated on attributes of style,
acoustics, functionality and features.
"Our intent with the Intel Core Processor Challenge is to think
outside of the box -- think sexy, small and sleek PCs optimized for
multimedia entertainment -- and we're putting our money where our
mouth is," said Eric Kim, vice president and general manager, Intel's
Digital Home Group. "Consumers today make home PC purchase decisions
based on more than just price and features; they also consider the
size, shape and style. Ultimately we want to see more stylish and
smaller PCs that have the performance and power efficiency thanks to
Intel Core 2 Duo processors, as well as the essential multimedia
capabilities that Intel Viiv technology delivers, making them a great
entertainment system for any room in the home."
The Intel Core Processor Challenge is open to PC designers and
manufacturers worldwide. Intel will award the grand prize winner with
up to $300,000 to help enable the mass production of the winning
system and $400,000 for co-marketing activities with Intel around the
winning system. The first-place winner will receive up to $300,000 to
help enable the mass production of their winning system.
Systems submitted for the challenge will be rated early next year
by a distinguished panel of judges, including IDEO Founder and
Chairman David Kelley, PC Magazine Chief Content Officer Michael
Miller, Intel President and CEO Paul Otellini, and GQ magazine
Associate Editor Kevin Sintumuang. Collectively, the panel brings
expertise in technology, design and style. The winner is expected to
be announced at the Intel Developer Forum scheduled for March 20-22,
2007 in San Francisco.
Companies may submit up to five different and original designs
based on Intel Viiv technology with Intel Core 2 Duo processors for
the Intel Core Processor Challenge. Intel Core 2 Duo processors have
two cores -- or computing "brains" -- that can handle multiple tasks
in less time while consuming less power, which has a major impact on a
PC's size, shape, power requirements and noise.
When combined with Intel Viiv technology, these dual-core chips
improve viewing and playing back high-definition video, speed up
conversion of songs into a digital format so they can be uploaded onto
an MP3 player, and compress personal videos in less time.(1) These
processors also can operate smoother when multiple applications are
running or when multiple people are using the same PC. For example,
Dad can easily play a high-definition video while at the same time
convert and stream a different video that his son wants to watch from
the same PC to a digital media adapter connected to the TV in another
room. Mom can even still record her favorite TV show in the background
to watch at a later time without upsetting her husband and son's
activities.(1)
Systems submitted for the challenge must be fully functional and
cannot be in the market prior to March 2007. More information on the
Intel Core Processor Challenge, including contest rules, is available
at www.intel.com/idf/corechallenge.htm.
About the Intel Developer Forum
IDF, now in its 10th year, is the premier global technology forum
for hardware and software developers to confer on Intel-based
platforms, technologies and solutions, and the new usage models they
enable. Visit www.intel.com/idf for more information.
Intel, the world leader in silicon innovation, develops
technologies, products and initiatives to continually advance how
people work and live. Additional information about Intel is available
at www.intel.com/pressroom.
(1) Verified services will vary, and content restrictions may
apply. Wireless and network performance varies with specific hardware
and software configurations, usage, and environmental interference.
Use a wired connection for improved performance with video and other
media. May require TV tuner card and/or remote which may be sold
separately. Instant on/off feature works after initial boot, when
activated. See www.intel.com/go/viiv_info for more information.
Intel, the Intel logo, Core and Intel Viiv are trademarks or
registered trademarks of Intel Corporation or its subsidiaries in the
United States and other countries.
-- Other names and brands may be claimed as the property of
others.
