Accipiter Solutions, Inc., an online advertising technology
innovator since 1996, today launched the European version of AdMarket
- its self-serve, pay-per-click (PPC) advertising solution that allows
web publishers to operate their own text-link advertising
marketplaces. Following the launch of the US-based version in May,
this latest release from Accipiter offers its European customers a
solution capable of accommodating multiple currencies. In addition to
the turnkey, English language version of the AdMarket product,
Accipiter also offers a fully-customisable, private label version,
which can operate in multiple languages.
AdMarket's turnkey and private label solutions were brought under
Accipiter's brand through its recent acquisition of BidClix, one of
the industry's leading providers of self-serve, advertising technology
products. Based on a bid-for-placement model, the AdMarket technology
gives more control to publishers, enabling them to set their own
pricing structure and to transact directly with advertisers through a
highly-targeted channel-bidding environment.
AdMarket allows publishers to operate their own advertising
marketplaces, under their own brands and to sell directly and
efficiently to their own small and medium advertisers who are
requesting a pay-per-click pricing model. The automated, self-serve
nature of the AdMarket product reduces the cost of sales, while
offering publishers full editorial control of which ads are accepted
on their sites. Lack of control is a common downside that publishers
face when utilising text ads from third-party ad networks. As a
technology solution, AdMarket directly addresses the shortcomings of
conventional ad networks by offering publishers full control and
transparency.
"With 45 percent of Accipiter's customer base outside of North
America, we feel it's a great opportunity to launch a European version
of AdMarket that is customisable for language and currency," said
Brian Handly, Accipiter CEO. "We had significant interest from our
international customers in a bid-for-placement ad solution and are
very excited about introducing this offering to our European
customers."
"AdMarket will allow our European publishers to better control
content, monitor performance, maintain brand identity and further
increase ad revenue by selling directly and efficiently to their own
set of advertisers," said Michael Keaton, director of European
operations for Accipiter. "In addition, the bid-for-placement auction
system forces advertisers to compete for the publishers' valuable
inventory, maximising prices, without any time-consuming
negotiations."
About Accipiter
Accipiter has been serving and enriching the digital advertising
industry since 1996. Web publishers, media networks and marketers take
advantage of Accipiter's innovative ad management, trafficking and
behavioral targeting solutions to effectively manage their online
advertising revenue.
Accipiter's established industry experience and substantial
investment in technology provides their customers with the very latest
in advanced online advertising solutions. Accipiter's technology
supports and delivers ads in any emerging rich media format, including
RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and
video. With more than 350 customers worldwide, over 50 billion online
ads are served each month using Accipiter's technology. For more
information, please visit www.accipiter.com.
