In today´s world, where mobile devices generate the majority of internet traffic, businesses must consider digital marketing and communication strategies in order to engage with the new generation of connected workers and customers. The Mobile World Congress (2-5 March) provides Aquafadas with the perfect opportunity to showcase digital publishing tools that corporations have at their disposal, designed for mobile marketing and communication development (App Planet – Hall 8.1 Stand E49).
Marketing Directors, Communication Managers and Learning & Development Managers are now able to create contextual apps that connect with their environment and provide interactive mobile content. Commercial documentation, brand awareness features, catalogs or learning support can be optimized via digital transformation. Aquafadas provides a Digital Publishing System that allows them to create not only apps, but highly enriched content using comprehensive workflows for creation and distribution on smartphones, tablets and as HTML5 WebReaders. Marketing, communication and L&D teams can create multi-platform apps and documents with cutting-edge features, without the need for coding. Thanks to geo-localized campaigns, iBeacon, push notifications and user analytics, the final user experience can be personalized so the content adapts to the context.
Several companies working with Aquafadas tools are already using apps as a new support: 3 Suisses has developed stunning digital catalogs, Nespresso distributes magazines for tablets, Deloitte publishes its annual report through an informative app, and top international laboratory affliates train medical staff efficiently via digital. The Aquafadas Office Tour video below demonstrates an enriched, brand-recognition app around a connected office, a perfect example for innovative corporations.
To view a live demo, come along to the Aquafadas stand at MWC 2015, App Planet – Hall 8.1 Stand E49.
About
Aquafadas, a pioneer in digital publishing technology, enables the creation & distribution of innovative and interactive digital content including corporate and educational documents, magazines, books, and comics, across all major platforms such as smartphones, tablets and the web, in different formats: apps, ePUBs and WebReaders. Our technology powers thousands of native mobile apps, reaching over 15 million end-users worldwide. More info: Aquafadas.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150226005077/en/
