NeuroFocus:
| SUBJECT: | "A Deep Dive Into The Consumer´s Mind" | |
| WHO: | Dr. A.K. Pradeep, CEO of NeuroFocus, the world´s leading neuromarketing research company, will be in Athens, Greece to present the marketing breakthroughs that the latest advances in neuroscience are offering to advertisers, ad agencies, entertainment companies, retailers and many other organizations. | |
| "Now we can measure actual brainwave activity to learn when consumers are paying attention, becoming emotionally engaged, and remembering everything from advertising messages to product packaging, sponsorships, retail store shopping experiences, movies and TV programs, and much more. Anything that a consumer can see or hear can be evaluated in these three critical categories and others, which are critical to the brand selection and purchase process. Science fiction has become marketing fact." | ||
| EVENT: | Annual AGB Nielsen Media Research TAM Workshop | |
| DATE: | Monday, June 30 through Thursday, July 3, 2008 | |
| LOCATION: | Westin Hotel | |
| 40 Apollonos Street | ||
| Astir Palace Complex | ||
| 16671 Vouliagmeni | ||
| Athens, Greece | ||
| AVAILABILITY: | Dr. Pradeep will be available for in–person and phone interviews during the Workshop. | |