Microline Pentax (Microline), a HOYA Company located in Beverly, Massachusetts, USA announced today that as of May 5th, it has restructured its Distribution Network in Europe, the Middle East and South Africa (EMEA). As a result, Microline will now serve all of its customers´ and Distributors´ needs throughout the regions from its headquarters, thereby expanding its direct global reach.
"This new organization represents a significant milestone in Microline´s strategy to support its international customers by directly providing its innovative line of surgical instruments for minimally invasive surgery," said Dr. Jean–Luc Boulnois, Chairman, President and CEO of Microline. "Furthermore, with its new management structure, Microline will more closely involve its distributor partners in sales growth, market penetration, and future technology expansion."
Also announced is the appointment of Mr. Gert Priem, Distribution Manager EMEA. "We now have an increased ability to focus our sales of core products together with direct and timely feedback to Microline in order to better serve our customers," said Mr. Priem. Microline has also appointed Medical Device Safety Services GmbH as its Authorized European Representative.
Microline is a leading U.S. medical device manufacturer of high quality reposable surgical laparoscopic instruments. Founded in 1987, Microline is a wholly owned subsidiary of HOYA Corporation in Tokyo, Japan, a $4.7 billion company with $550 million in medical sales.
Microline´s integrated modular laparoscopic instrument system consists of a selection of reusable handpieces that utilize a broad assortment of disposable tips. This concept allows for surgical efficiency and cost effectiveness to be preserved at all times. The Company´s patented product portfolio comprises cutting, dissecting, grasping, cauterizing and ligating instruments used in all laparoscopic surgical specialties.
Microline, an ISO 13485: 2003 certified medical device manufacturer, has its Corporate Headquarters, Research & Development and Manufacturing facilities, located in Beverly, Massachusetts, USA.