Odyssey(R), a brand of the Callaway Golf(R) Company
(NYSE:ELY), today announced the introduction of four new models to its
popular line of Odyssey White Hot XG(TM) Putters. The new offerings
include the same White Hot XG #9 model Phil Mickelson used in April to
win both his second Masters title and his third BellSouth Classic
title the week before.
The new White Hot XG Putter models will be available at retail
beginning August 15. They include #5 Center Shafted, #8 Center
Shafted, #9 models and a 2-Ball model. In addition, a left-handed
version of the #7 model, the most popular of the original White Hot XG
Putters, also is being introduced.
"I am really rolling the ball exactly the way I want to with the
White Hot XG Putter," Mickelson said after winning his second green
jacket. "In the past, I had been skeptical of whether insert
technology was for me, but with the consistency of feedback and the
true roll I am getting, the White Hot XG is definitely in the
rotation."
The multi-layer insert technology that convinced Mickelson to
switch to the White Hot XG Putter was inspired by the latest
technological developments in multi-layer golf balls, a blend of two
materials with differing levels of firmness. The unmatched feel in the
new White Hot XG Putters, regardless of the type or construction of
the golf ball being played, is superior to that found in any
single-insert putter.
The core of the insert is made of a soft and highly resilient
elastomer material for enhanced feel and the thinner outer striking
surface contains urethane for fine-tuned responsiveness. Combined,
these two materials are just one-fifth the weight of steel, allowing
more weight to be moved to the perimeter for a higher moment of
inertia, more forgiveness and a truer roll. The face also includes a
Textured Impact Zone, which enhances feel and clearly defines the
optimum impact area on the insert face.
"The reaction from both our retail customers and golf consumers to
the White Hot XG Putter line has been nothing short of phenomenal,"
said Rob Arluna, Director of Brand Management for Odyssey. "Both
groups have been clamoring for more versions, particularly the #9
model that Phil used to win the Masters earlier this year, and we're
excited to be able to offer these new models."
The new White Hot XG Putter line extensions will be available in
whole-inch lengths from 33 inches through 36 inches. The #5 Center
Shafted and #8 Center Shafted models have no offset, while the #9
model has a half-shaft offset and the 2-Ball model has a full-shaft
offset. All White Hot XG Putters carry a suggested retail price of
$150, except the 2-Ball version, which is $215.
The original eight White Hot XG models for right-handed golfers
were #1 through #7 and a Rossie(R) model. The #1, #3, #6 and Rossie
models are also available left-handed. All models are available in
whole-inch lengths from 33 inches through 36 inches and all have a
full-shaft offset, except the #3 model, which is a half-shaft.
Callaway Golf Company manufactures and sells golf clubs and golf
balls, and sells golf accessories, under the Callaway Golf(R),
Top-Flite(R), Odyssey(R) and Ben Hogan(R) brands. For more information
visit www.callawaygolf.com and www.odysseygolf.com.
