Accanto Systems, an established provider of customer experience management (CEM) and network analytics, is pleased to announce that the company has entered into a definitive agreement to buy InstantCEM, an application provider enabling device-based customer experience feedback and operator communication.
With InstantCEM’s mobile device technology, the Accanto iCEM solution will be the first OSS CEM toolkit that provides complete customer and network-centric visibility, utilizing crowdsourcing and direct two-way customer communication, combined with Quality of Experience (QoE) analytics for each individual subscriber.
The acquisition is a strategic fit for both organizations and provides the following benefits:
- Accanto Systems will engage in the long-term development and operation of InstantCEM´s mobile software technology enabling it to run on commercial smartphones, tablets and PCs.
- Accanto System’s existing customer base of 20+ Operators, including Orange, Vodafone, Three, MTN and Elisa and existing sales channels will offer new business opportunities for InstantCEM’s mobile CEM technology.
- Together, the companies product platforms form a unique and comprehensive QoE-driven CEM product offering for mobile service providers.
Justin van der Lande, Principal Analyst for CEM at Analysys Mason, said, “A critical component in assessing customer experience is to gather data from as close to the user as possible. InstantCEM provides Accanto systems with this capability, enabling more accurate correlation of network issues to the impact that they have on the customer. This ‘outside in’ approach coupled with Accanto’s ‘inside out’ approach makes for a strong market proposition.”
“Accanto Systems’ innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape,” said Jarkko Multanen, CEO of Accanto Systems. "Together with InstantCEM we can now extend our technologies to a broader range of clients to help them identify the cause of network problems from the end user device.”
lkka Toivanen, CEO of InstantCEM, said, "InstantCEM is thrilled to join Accanto Systems in building next-gen OSS solutions for customer experience analytics. We believe that the new CEM analysis platform with integrated crowdsourcing and big data capabilities will be groundbreaking for the CEM market. For InstantCEM, working within Accanto provides the opportunity to reach world class service providers, "
About Accanto Systems
Accanto Systems provides Customer Experience Management (CEM) and Network Analytics solutions to Service Providers.
By analyzing network performance and customer satisfaction, Accanto’s iCEM platform calculates the QoE (Quality of Experience), creating a single-view of the customer. Accanto then provides recommendations to improve the QoE in order to achieve an optimized ROI for each customer segment.
Headquartered in Lahti, Finland, Accanto Systems has 60 customers worldwide.
