Lenovo announced today that it won two Gold Awards in
the Research and Computer Equipment categories respectively, at the
2006 Industrial Design Excellence Awards (IDEAs), one of the world's
most prestigious design competitions, sponsored by the Industrial
Designers Society of America (IDSA) and BusinessWeek.
Lenovo won a Gold IDEA for the innovative Opti Desktop PC, a
multimedia desktop PC designed for China's tech passionate youth. The
computer has a strikingly simple and clean chrome appearance and
features modular components that make upgrades easy and allow users to
tailor the Opti to their environment.
A second gold was awarded for the design research of the Opti
Desktop PC that Lenovo performed in conjunction with ZIBA Design,
based in Portland, U.S.A. The research phase, dubbed the "Search for
the Soul", enabled Lenovo to focus more closely on Chinese consumer
culture, uncovering the design elements most meaningful and valuable
for specific groups of Chinese consumers.
"The two Gold IDEAs are recognition for Lenovo's excellence in
developing innovative designs and technologies that improve our
customers' computing experience," said George He, chief technology
officer and senior vice president of Research and Development for
Lenovo, "The award-winning research and design of the Opti Desktop PC
was a collaborative project with rigorous processes and
multidisciplinary approaches. The exercise not only strengthened our
culture of innovation, but also markedly improved our competitiveness
on differentiation and value to the customers."
Sponsored by BusinessWeek and judged by the Industrial Designers
Society of America (IDSA), the IDEA is one of the most well-respected
design competitions in the world. Awards are presented on the basis of
excellence and innovation in the design and functionality of
individual products.
Lenovo has won recognition for its products from multiple
international competitions including Red Dot Design Awards for the
Lenovo Yoga notebook and Sundial PC, an IDEA award for the Smartphone
ET960, an IF International Design Award for the Next-Generation
Concept PC, and a number of the Intel Innovative PC Awards. The
ThinkPad also received Red Dot Design Awards in 2003, 2002 and 2000.
About Lenovo Group Ltd.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the
world's most innovative personal computers. Lenovo's business model is
built on innovation, operational efficiency and customer satisfaction
as well as a focus on investment in emerging markets. Formed by Lenovo
Group's acquisition of the former IBM Personal Computing Division, the
company develops, manufactures and markets reliable high-quality,
secure, and easy-to-use technology products and services worldwide.
Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai
and Shenzhen, China; and Raleigh, North Carolina. For more
information, see www.lenovo.com.
