Netonomy:
Communications Service Providers Can Control Their Entire Catalog
for Online Sales and Service Through the Latest Addition to Netonomy's
Award-Winning Customer Self-Service Suite, MyNetonomy
Netonomy, the global leader in customer self-service (CSS)
solutions for the communications industry, today announced the launch
of MyNetonomy Online Catalog Manager. This new product enables
communications service providers to manage their entire portfolio of
products and services through an easy-to-use web-based application,
ensuring a consistent catalog across all online sales and service
channels. Features include:
-- Easy-to-use graphical user interface (GUI)
-- Flexible catalog model designed specifically for
communications products and services
-- Out-of-the-box (OOTB) integration with MyNetonomy e-Commerce
and self-service account management applications for consumers
and enterprise customers
-- Multiple catalogs for different customer segments
-- Dedicated and extended catalogs for corporate customers
-- Ability to create new bundles and marketing packages
-- Full audit log for all catalog changes
-- Fast integration with back-end billing and inventory
management systems automating the consolidation of the online
offer
Marketers can use Online Catalog Manager to add new packages,
products and services to the catalog, edit sales and technical
descriptions, update and extend feature lists, and set and revise
prices online. And account managers can create and publish dedicated
catalogs for valuable business customers, allowing business
administrators and end-user employees to purchase and manage their own
unique products and services.
All aspects of a selected offer, package, price plan, product or
service can be displayed and easily modified in a GUI environment,
enabling marketers to edit content directly or link to external text,
images and animations. Prices can be set for a specific product or
service across all pricing plans, or varied for different offers,
plans and packages. And catalog rules can be defined and applied to
different products and services - for example, supporting accessories
can be identified for a particular handset, online services can be
associated with particular price plans, and conflicting network
components can be marked as incompatible.
Although formally just launched, Online Catalog Manager has
already been successfully deployed for Telstra, Australia's largest
telecommunications and information services company, and several other
projects are underway with other service providers.
Arindam Banerjee, Senior Telecom Software Strategies Analyst at
the Yankee Group commented, "Communications service providers have
developed extensive and complex catalogs of products and services,
with ownership of these product and service portfolios shared across
multiple back-office systems. Operators need to present simple and
structured product choices to their business and residential
customers, and this complex, distributed catalog model creates a real
barrier to effective marketing. Centralized catalog management
solutions like Netonomy's Online Catalog Manager give control back to
the operators' marketers, ensuring a consistent customer offer and
increasing sales efficiency"
"Communications service providers have some of the most complex
product catalogs in the world," said John Hughes, EVP and co-founder,
Netonomy. "Mobile operators have multiple contract types, multiple
price plans, multiple services, and a myriad of handsets, devices and
accessories that they are selling, while fixed line and convergent
service providers have to manage customer premises equipment as well
as physical lines and local exchange or central office technology.
Given all this complexity, it is hardly surprising that there has been
no central reference for the customer-facing catalog.
"Online Catalog Manager changes all that," continued Hughes.
"Communication marketers can quickly pull inventory and service
information from the many complex operator systems that house that
data, and easily build bundles and packages, apply discounts and
publish these offerings to the online shop without ever having to
involve IT personnel. MyNetonomy Online Catalog Manager greatly
simplifies the entire process, making the entire organization much
more responsive and nimble."
About Netonomy
Netonomy is the leader in customer self-service solutions,
providing online account management, e-Commerce and electronic bill
analysis for the communications industry. The MyNetonomy customer
self-service application suite allows consumers, business customers
and POS employees to activate and manage subscriptions, buy new
products and services, review, investigate and pay bills, resolve
problems, and analyze every aspect of the service relationship using
virtually any communications device.
MyNetonomy enables network operators and service providers to
achieve higher adoption rates faster with frequent customer
interaction by delivering customers a superior self-service user
experience. This enables Netonomy customers to realize the maximum
business benefits from CSS as fast as possible - dramatically reducing
the cost of customer interaction while improving customer service and
increasing sales. Netonomy customers include leading operators in 10
countries across four continents with innovative and market leading
service providers like: Bouygues Telecom, Orange, SFR, T-Mobile,
Telstra and Vodafone.
With dual headquarters in Boston and Paris, and sales and support
offices in London, Rotterdam, Singapore and Sydney, Netonomy partners
with industry-leading system integrators and application software
vendors to produce complete solutions for the communications sector.
For more information, please visit www.netonomy.com.
