Today Lenovo and Coca-Cola jointly announced the
availability of what could be a future collector's item for Chinese
consumers. These two leading companies have joined forces to provide
their discerning consumers with the latest trend in personal
computing: the Lenovo F20 iCoke Notebook. The limited edition computer
is also the first Lenovo co-branded notebook that features the Lenovo
Olympic composite logo.
In addition to its cutting-edge style, the Limited Edition Lenovo
F20 iCoke Notebook Computer features all of the latest technology
specifications, including a 12.1-inch widescreen monitor, Mg-Al
casing, dual batteries for up to 8.5 hours of usage, an Intel Pentium
M778 processor, a 512MB DDR2 RAM, an 80GB hard drive, GMA900 graphics,
WiFi, Bluetooth, 3 USB 2.0 ports and FireWire.
"Combined with the distinct design and branding of Coca-Cola, this
notebook will provide consumers with a new standard in innovative
technology to complement all their contemporary lifestyle needs," said
Mr. Andres Kiger, Director of Worldwide Licensing and Retail
Operations for The Coca-Cola Company. "The partnership is also an
exciting platform that will enable us to further expand the reach of
our fast growing iCoke program in China,"
The joint venture is part of an overall strategy to strengthen and
build on the growing partnership between both companies. Developed by
both parties, the Limited Edition Lenovo F20 iCoke Notebook Computer
is part of a new retail licensing agreement which will authorize
Lenovo to develop, manufacture and distribute limited edition
Coca-Cola branded notebooks starting from July 2006.
"Our collaboration will provide our consumers with a unique laptop
that reflects our dedication to innovative and cutting edge
technology," said Ms. Li Lan, head of Brand Communications for Lenovo
China. "We have integrated the brand personality of Coca-Cola into the
sleek design of the Tianyi F20 notebook, which has already won the IF
Design Award and is now the most popular model among Lenovo's
notebooks."
The F20 notebook will also have a special iCoke hot button which
will allow direct access to the popular iCoke China website, specially
designed wallpaper and screen savers, and dual-branded accessories. It
can be purchased through www.lenovo.com as well as listed Lenovo
retail stores in mainland China.
Note to Editors
About the Lenovo Group Ltd.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the
world's most innovative personal computers. Lenovo's business model is
built on innovation, operational efficiency and customer satisfaction
as well as a focus on investment in emerging markets. Formed by Lenovo
Group's acquisition of the former IBM Personal Computing Division, the
company develops, manufactures and markets reliable high-quality,
secure, and easy-to-use technology products and services worldwide.
Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai
and Shenzhen, China; and Raleigh, North Carolina. For more
information, see www.lenovo.com.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company.
Along with Coca-Cola, recognized as the world's most valuable brand,
The Coca-Cola Company markets four of the world's top five soft drink
brands, including Diet Coke, Fanta and Sprite, and a wide range of
other beverages, including diet and light soft drinks, waters, juices
and juice drinks, teas, coffees and sports drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1.3
billion servings each day. For more information about The Coca-Cola
Company, please visit our website at www.coca-cola.com.
