IDway Announces the Mass Deployment of 'IDway-J' Solution in the China Market

IDway, a leading provider of software solutions for
Digital TV, announces the mass deployment of the IDway-J middleware
solution in NanHai, GuangDong province.
NanHai, a busy satellite city of Guangzhou, in GuangDong province
with more than 400 000 cable subscribers, is now massively deploying
Set Top Box with IDway-J middleware.
NanHai is one of the five pilot cities designated by the Central
Government to promote the digitalization of the cable market.
The IDway-J middleware includes the IDway-J for China product, a
complete turn-key solution for the Chinese cable market.
The IDway-J product line is a range of portable solutions for
Digital TV including:

-- A complete DVB middleware

-- Support for Conditional Access Systems from various vendors
(Irdeto, NagraVision, Conax ...)

-- A set of essential applications (Setup, 7 days EPG, PVR ...)

-- IDway-J Workbench, a complete application development
environment.

-- IDway-J Interactive Engine to store and run interactive
applications

The new IDway-J for China component adds the support for various
Chinese fonts and local Conditional Access System such as Novel Tong
Fang.
This innovative platform allows Chinese cable operators to
generate additional revenues with interactive applications such as
messaging, virtual advertising, T-governments and games.
NanHai TV is already working with a local partner to add
additional interactive applications that will be deployed in the
coming months.
"It is a major milestone for IDway. It is the first time than our
product is deployed in China and it further validates the ability of
our technology to be easily adapted to various market needs",
commented Gerard PAZUELO, CEO of IDway.
"With this splendid showcase we are confident to convince soon
others Chinese cable operators to adopt "IDway-J for China" to
increase significantly their ARPU while moving to digital." He added.

About IDway

IDway SAS is a leading software company providing open software
solutions for digital TV consumer devices. IDway develops and markets
a large range of products that form the foundation for Interactive
Digital TV infrastructure; its family of middleware represents the
set-top box core required to access digital TV services broadcasted
through Satellite, Cable, DTT and IP.
IDway is headquartered in Paris, France and has sales
representations in Asia. http://www.IDway.com

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