ActiveVideo today announced that it is enabling services that for the first time seamlessly integrate premium online content with linear and on-demand channels on existing pay-TV set-top boxes at scale.
By virtualizing STB functionality (vSTB) in the cloud, pay-TV and online video providers can partner to deliver both the full content libraries and the rich HTML5 user interfaces of premium online services to any set-top box via pay-TV managed networks.
HBO Europe, which operates in 14 territories in eastern and central Europe and the Netherlands, has enlisted ActiveVideo’s CloudTV™ StreamCast platform to bring HBO GO to full footprints of existing set-top boxes, targeting existing HBO GO affiliates. ActiveVideo will be demonstrating HBO GO on existing STBs at its stand, 3.A27, at IBC September 12-16 in Amsterdam.
CloudTV StreamCast overcomes fragmentation and limitations of device resources, unlocking access to new content libraries for pay-TV operators and to millions of pay-TV subscribers for online video providers. The platform resolves Content Experience, Content Protection and Content Delivery issues by rendering user interfaces and bridging online and pay-TV DRM and video formats in the cloud. The content and the user interface are delivered as a single interactive MPEG or H.264 video stream via the pay-TV QAM or IP network, eliminating customers’ need for multiple inputs and remote controls when switching between managed and online video services.
“The marriage of libraries of the very best online content and the 10-foot viewing experience of television holds tremendous potential for pay-TV - online video collaboration,” said Jeff Miller, president and CEO of ActiveVideo. “Virtualizing STB functionality in the cloud is the key to creating partnerships that can drive audience reach and content expansion for the benefit of both parties.”
Learn more about how ActiveVideo is enabling HBO GO on existing pay-TV STBs here.
About ActiveVideo
ActiveVideo® is the developer of CloudTV™, the only cloud-based software platform that enables service providers, content aggregators and CE manufacturers to virtualize CPE functions in the cloud for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV to millions of set-tops and connected devices. Using a “write once, deploy everywhere” approach, CloudTV eliminates the need to write content services, advertising and T-commerce applications for countless device makes and models, resulting in lower operational cost and faster time to market. ActiveVideo is based in San Jose, CA, with offices in Los Angeles and Hilversum, the Netherlands. Visit us at www.activevideo.com or www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo.
