AMD (NYSE:AMD) announced today the next milestone in
digital entertainment with the AMD LIVE!(TM) PC -- a full-featured,
easy-to-use media center PC, designed to enable consumers to organize,
distribute, share, and enjoy their content collection throughout the
home and on the go. Leading OEMs including Acer, Alienware, Fujitsu
Siemens Computers, Gateway, HP, Sahara, and Tsinghua Tongfang, as well
as system builders in North America, Western Europe, and China, will
have AMD LIVE! PCs, powered by the award-winning AMD Athlon(TM) 64 X2
dual-core processor, starting in June. The AMD LIVE! Entertainment
Suite, a collection of services and applications designed to enhance
the PC experience, is also available today at www.amdlive.com.
"The AMD LIVE! PC and AMD LIVE! Entertainment Suite represent the
culmination of industry-leading companies collaborating around open
standards to deliver compelling entertainment solutions," said Bob
Brewer, corporate vice president, Desktop Business, AMD. "With the AMD
LIVE! PC, AMD begins delivering on its vision for merging broadcast TV
content with interactive, personalized broadband applications and
services, all without disrupting the devices already accepted and used
by consumers in their homes today."
The AMD LIVE! PC is designed to help consumers get more enjoyment
out of their digital media by consolidating their content in a central
location and delivering the tools to help them easily and seamlessly
access that content through the devices they already have.
"Today customers are looking for PCs that will allow them to view,
interact and play new content from broadcast television to music to
games," said Tom Anderson, vice president of marketing, global
consumer PCs, Personal Systems Group, HP. "By offering AMD
LIVE!-branded PCs, our customers will have the ability to buy a PC
that will meet their evolving entertainment needs."
"We've seen remarkable enthusiasm for Windows XP Media Center
Edition PCs, which enable consumers to enjoy their photos, music, TV
shows and movies throughout the home," said Mike Sievert, corporate
vice president, Windows Client Marketing at Microsoft. "By
collaborating with AMD to deliver a powerful combination of digital
entertainment software on a strong media platform, Microsoft is
helping to provide consumers with rich, engaging experiences."
The first solutions to be offered in the AMD LIVE! Entertainment
Suite include AMD LIVE! On Demand powered by Orb Networks: a service
that streams live or pre-recorded television programs, photos, music
and movies to many common Web-connected devices; AMD LIVE! Compress: a
tool that optimizes recorded television content in order to save space
and time, enabling customers to save up to 10 times as many TV shows
on their PC; AMD LIVE! Network Magic: an easy-to-use service that
allows users to set up, manage and secure their home network; AMD
LIVE! LogMeIn: a service providing users the ability to remotely
control their AMD LIVE! PC to obtain access to content, files and
programs from anywhere; and AMD LIVE! Media Vault(TM): a service that
can automatically back up users' digital content collection to a
secure online server. Once registered and activated, AMD LIVE! PC
users will receive 25GB of free storage to safely store their personal
photos, home movies and music collections.
Many of these applications and services are available for free
download beginning today from AMD at www.amdlive.com. Over time, the
website will evolve into a repository of tips and tools to help
consumers build out their entertainment world. With home networks, and
using technology such as Microsoft Media Center Extender, the site
will be available both in a "two-foot" Internet in the study and
"10-foot" television experience in the living room.
"Our vision for AMD LIVE! is to apply the power and flexibility of
AMD64 processors in ways that help consumers to get a richer
entertainment experience when and where they want, using their
favorite entertainment components and devices," said Joe Menard,
corporate vice president, Consumer Business Segment, AMD. "Moving
forward, our mission is to put in place the additional technology and
expand the ecosystem to make these new experiences even more simple
and enjoyable."
AMD recently announced their agreement with STMicroelectronics to
develop world-class, high-definition networked set-top box solutions
for consumers to connect to a desktop or notebook PC, transforming the
TV experience from traditional and "linear" to a new, interactive
experience. AMD and STMicroelectronics will demonstrate this solution
from June 6-9 at Computex in Taipei, Taiwan.
AMD LIVE! PCs will improve consumers' connectivity by enabling
their PC to stream music through their entertainment center, view and
share photos on the TV, burn recorded TV shows, videos, music and
pictures to a DVD or CD, or transfer this same content to a notebook,
MP3, portable media player (PMP) or personal digital assistant (PDA).
Consumers will be able to build their entertainment world at their
pace with AMD LIVE! PCs designed for flexibility, built for longevity
and engineered for the future.
About the AMD LIVE! Brand
Created in 2004, the AMD LIVE! brand has promoted top film,
broadcast, and music professional artists using AMD64 technology. AMD
LIVE! is rooted in the adoption of AMD64 technology by the
professional creative community, lifting technology barriers that once
stunted artistic expression. AMD has worked with this community to
evolve the renaissance of digital content creation providing powerful
AMD64 technology to everyone from top professionals to the budding
artist creating rich, immersive content at the speed of inspiration.
The AMD LIVE! brand is now extended from its roots in professional
content creation to also represent best-of-breed solutions to enhance
the management, access, and enjoyment of content. AMD LIVE! notebook
PCs, powered by AMD Turion(TM) 64 X2 dual-core mobile technology, are
expected to be available in the second half of 2006.
About AMD
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative microprocessor solutions for computing, communications and
consumer electronics markets. Founded in 1969, AMD is dedicated to
delivering superior computing solutions based on customer needs that
empower users worldwide. For more information visit www.amd.com.
(C) 2006 Advanced Micro Devices Inc. AMD, the AMD Arrow logo, AMD
Turion, AMD Athlon, AMD LIVE! and combinations thereof, are trademarks
of Advanced Micro Devices Inc. Microsoft and Windows are registered
trademarks of Microsoft Corporation in the United States and/or other
jurisdictions. Other names are for informational purposes only and may
be trademarks of their respective owners.
AMD LIVE! Partner Support Addendum
AMD is working with industry-leading companies to deliver
differentiated technology and solutions to consumers for the AMD LIVE!
PC and AMD LIVE! Entertainment Suite including Alienware, Creative,
D-Link, Logitech, LogMeIn Inc., Network Magic, Market Engines, Orb
Networks, Sahara, Shuttle, Streamload, Tsinghua Tongfang, and ZT Group
Int'l.
"Alienware systems branded with AMD LIVE! work with and enhance
the technology devices consumers already own, ensuring an exhilarating
entertainment experience whether at home or on the road," said Mark
Vena, vice president of Marketing at Alienware. "Alienware shares
AMD's commitment to open standards and promoting new entertainment
experiences with AMD LIVE!, enabling consumers to achieve a higher
level of system and content personalization for their digital
lifestyle."
"The award-winning Creative Zen Vision:M portable MP3 player,
video player and photo viewer provides a compelling portable solution
to harness the power that an AMD LIVE! PC and the AMD LIVE!
Entertainment Suite bring to digital entertainment in the home," said
Brad Anderson, director of product marketing at Creative. "By offering
tools like AMD LIVE! Compress and supporting open file formats on AMD
LIVE! PCs, users can fill their 30GB Zen Vision:M with the highest
quality music, movies and photos in a wide variety of popular
formats."
"When we introduced our MediaLounge(TM) wireless media player, it
was one of the industry's first such products to literally change the
way people enjoyed digital home entertainment," said Daniel Kelley,
director of marketing at D-Link Systems Inc. "We are excited to see
our technology integrated with the AMD LIVE! Entertainment Suite. Now
more consumers can experience first hand the benefits of streaming
live or prerecorded TV programs and movies, accessing digital photos
and music from anywhere on the home network, and other exciting
options available through the combination of AMD LIVE! and the
award-winning MediaLounge family of products."
"AMD LIVE! is positioned to turn the vision of the PC as an
entertainment and communications hub for the living room into a broad
consumer reality," said Fred Swan, director of Strategic Development
for the Logitech Entertainment and Communications Business Unit.
"Logitech provides personal peripherals that people love to use while
they work, play, and communicate. We believe that AMD LIVE! is an
ideal platform for Logitech's award-winning products and the new
platform will bring both companies to new levels of innovation."
"Part of LogMeIn's mission is to give people a seamless anywhere,
anytime link to their computer files and programs and AMD LIVE!
enables customers to access the rich-media content that is part of
their digital lifestyle," said Michael Simon, CEO of LogMeIn Inc. "By
working with AMD on the AMD LIVE! vision, together we can extend the
availability -- and therefore the value of everyone's digital
experiences."
"Network Magic is the leading provider of consumer home networking
solutions for the digital home," said Sherman Griffin, vice president
of marketing, Network Magic. "By delivering Network Magic as part of
the AMD LIVE! Entertainment Suite, consumers have an easy-to-use
service that sets up, manages, and secures their home network, and
allows them to easily share content amongst all of the PCs and devices
in their digital home."
"PowerCompress is proud to work with AMD to deliver AMD LIVE!
Compress and help contribute to their vision in providing customers
with an integrated suite of hardware and software technologies that
offer comprehensive, easy-to-use media solutions for consumers,"
Daniel Assouline, CEO, Market Engines. "We believe AMD LIVE! provides
an ideal way for customers to enjoy their media and realize the
potential of Windows Media Center as a real '10-foot' extended PC
entertainment solution. With the help of PowerCompress, consumers can
now benefit from greater portability of their media, more capacity to
record their TV shows for archival and the ability to use them on a
variety of devices inside and outside the home."
"Orb shares AMD's vision to provide consumers with unmatched,
personalized digital entertainment experiences through innovative
technology," said Jim Behrens, CEO, Orb Networks. "By offering our
award-winning software as part of the AMD LIVE! Entertainment Suite,
we can together provide consumers secure and instant access to their
TV, music, videos and more on mobile phones, PDAs, PCs and other
devices from anywhere in the world."
"Today's discerning consumers are in search of more capable
systems that will allow them to stay connected whenever and wherever,"
said George Van Der Merwe, chief operating officer, Sahara Computers &
Electronics Ltd. "By delivering AMD LIVE! on Sahara-branded PCs, we
are able to leverage best-of-breed components and software to build
solutions that not only address consumers' current entertainment
needs, but also grow with them to meet their ever-changing
entertainment needs."
"Shuttle Computers is excited to participate with AMD on the
launch of the new AMD LIVE! PC," says Michael Wu, president of Shuttle
Computers North America. "At Shuttle, we believe our technologically
advanced products are the perfect match to the rich features and
benefits that AMD LIVE! has to offer. What better way to experience
enhanced digital media through AMD64 technology inside a stylish and
compact Shuttle XPC system design that fits any room decor. With this
relationship, together our products bring forth the digital freedom
that consumers have been waiting for."
"Streamload's award-winning storage technology is helping to
provide anytime, anywhere access of users' digital media," said Adrian
J. Herrera, director of business development, Streamload. "With the
AMD LIVE! Media Vault as part of the AMD LIVE! Entertainment Suite, we
are working with AMD to provide a secure and reliable way for AMD
LIVE! PC users to back up, share and remotely access their digital
photos, music, videos and documents."
"Our cooperation with AMD to deliver AMD LIVE!-branded PCs is
intended to satisfy the demands of end users, while offering them more
choice," said Zou Yong, general manager assistant, Computer System
Business Group, Tsinghua Tongfang Co. Ltd. "As a professional supplier
of IT products and solutions, Tsinghua Tongfang is dedicated to
working with industry-leading global companies like AMD to provide
rich and exciting digital life experiences for consumers."
"Technology is constantly evolving to meet customer needs," said
Bob Anderson, vice president, Business Development and Strategy, ZT
Group Int'l, makers of the official NASCAR digital experience PC.
"It's no surprise then that consumers are in search of digital
entertainment solutions that will work with and enhance the technology
they already have. Our approach matches nicely with AMD's commitment
to open standards with AMD LIVE! that lets consumers ultimately
achieve new levels of system and content personalization for their
digital lifestyle."
