Shenzhen Domain Network, Advanced Micro Devices (NYSE:
AMD), and Huawei Technologies today announced the formation of a
strategic collaboration to empower online gaming in China. The three
companies will work together to support an online gaming network,
brand communications, marketing and promotions.
As part of the cooperation, Shenzhen Domain Network, one of the
leading online game carriers in China, will adopt the
Telecommunications Standard Service Platform (TSSP) from Huawei
Technologies based on AMD's award-winning 64-bit Dual-Core AMD
Opteron(TM) processors to provide an online game operating platform.
The powerful system will provide a leading-edge operating environment
with high performance, reliability, scalability, and energy efficiency
for Shenzhen Domain's premium online games including the upcoming
Huaxia2. The new Dual-Core AMD Opteron processor-based platform is
designed to help Shenzhen Domain Network deliver improved customer
satisfaction for its online game users, while putting it in an
excellent position for future development.
Shenzhen Domain Network, AMD and Huawei Technologies are industry
leaders for online gaming, microprocessor technology, and telecom,
respectively. The strategic relationship signifies a pioneering model
where players from the different parts of the value chain work
together to boost China's online game industry.
"We are very pleased to forge this strategic collaboration with
AMD and Huawei Technologies, two leaders in their respective
industries," said Mr. Zhang Yan, CEO of Shenzhen Domain Network. "The
AMD processor-based Huawei solution is planned to provide cutting-edge
servers and networks, end-to-end operating solutions to get our gaming
products, including the Huaxia2, more powerfully equipped. We will
work together to make more exciting gaming experiences available for
tens of thousands of our customers in China. This is one more
milestone in Shenzen Domain Network's efforts to work with industry
partners to contribute to the growth of the online game industry."
Ms. Karen Guo, AMD Corporate Vice President and President of AMD
Greater China, said, "The strategic relationship with Huawei and
Shenzhen Domain Network further demonstrates AMD's customer-centric
approach. This is just one of many breakthroughs for AMD in the online
gaming market. We will continue to work with our industry partners to
leverage our innovative and industry-leading technologies to
facilitate the development of the gaming industry in the long run.
"AMD is very pleased to cooperate with Huawei, an extraordinary
and internationalized Chinese enterprise, to tap the commercial
market. Our relationship should be a dynamic boost to our performance
in the high-tier commercial segment, as well as our joint effort to
contribute to China's gaming industry," added Ms. Guo.
Thanks to leadership in multi-core and 64-bit computing
technologies, AMD has achieved growth in the global commercial market.
Today, AMD64 technology has been adopted by more than 90% of the
Forbes Top 100 Companies based on the Forbes Global 2000. According to
Mercury Research, AMD has acquired 22.1 percent market share in the
worldwide X86 server market.
"Providing end-to-end solutions to Shenzhen Domain Network,
China's leading online game carrier, is a new step for Huawei to
leverage its traditional strength and expertise in the telecom
industry to support Internet service operators to improve their
customer experience. This strategic collaboration is an effective
model for us to explore new business opportunities and provide
long-term value to our customers," said Mr. Ai Wei, Senior Vice
President of Huawei Technologies.
"Huawei expects to strengthen cooperation with both upstream and
downstream players of the industry chain. The AMD Opteron processor
boasts of unique and innovative structures, powerful computing
capability, low power consumption, a clear product roadmap, as well as
product consistency. These features are important for Huawei to offer
high-speed, high-efficiency, and power-saving solutions to satisfy the
demands of our customers," added Mr. Ai.
Industry insiders commented that the strategic collaboration among
three industry leaders from the microprocessor, telecom and online
game industries will be a good example for companies to work together
to boost the development of the online game industry in China.
About Shenzhen Domain Network
Founded in April 1997 in Shenzhen, Southern China, Shenzhen Domain
Network Company, Ltd. is a high-tech software company for developing
and providing online games, online game operating systems and internet
application services. It is recognized as one of "the Leading
High-tech Enterprises in Shenzhen," and one of "the Most Important
Software Companies in Shenzhen." For more information, lease visit:
http://www.szdomain.com
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative microprocessor solutions for computing, communications and
consumer electronics markets. Founded in 1969, AMD is dedicated to
delivering superior computing solutions based on customer needs that
empower users worldwide. For more information visit
http://www.amd.com/
About Huawei Technologies
Huawei is a leading player in the global telecoms market. Huawei
specializes in the research and development, production, sales and
marketing of telecoms equipment. Huawei provides innovative and
customized equipment, services and solutions in different fields
across the telecom industry, and creates long term value for customers
realizing their potential growth. For more information visit
http://www.huawei.com.cn
About online game Huaxia2
Online game Huaxia2 was invested and developed by Shenzhen Domain
Network, a leading online game carrier in China. It's a brand new
mystic online game featuring double-face characters belonging to nine
forces, thrilling exploration in underground palaces, teamwork
competition and virtualized online environment. The design and
production of this game has taken two years, with a total cost of USD
8.5 million. Under close testing now, the game has aroused great
attention and expectation among its target users.
AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are
trademarks of Advanced Micro Devices, Inc. Other names used are for
informational purposes only and may be trademarks of their respective
owners.
