Motricity, a global leader in mobile marketplace
management, announced today that it has signed an agreement with
VoiceAge Networks, the forerunner in mobile multimedia content
adaptation, and has deployed the company's SPOTxde(R) Server on
Motricity's Fuel 5 suite.
In response to growing demand for high-value mobile content such
as full-track music and video, Motricity has integrated SPOTxde Server
to its suite of content optimization and developer services. The
partnership will allow Motricity's customers to adapt media to the
optimal format for the requesting device, while maintaining the
fidelity and integrity of the original multimedia content. In
addition, Motricity has licensed VoiceAge Networks' Device Profile
Module, which enables access to more than 8,000 device profiles for
existing and future mobile devices as they are introduced to consumers
worldwide from all of the leading manufacturers.
This solution will allow Media and Entertainment companies, mobile
network operators (MNOs), mobile virtual network operators (MVNOs) and
content providers to accelerate their time-to-market with minimum
up-front cost and risk. With content adaptation, MNOs and MVNOs will
see vast improvements in the successful delivery of rich-media
messages, as the risks arising from interoperability issues are
automatically neutralized.
"Availability of rich-media content clearly presents opportunities
for mobile operators to enrich their offers. The complexity involved
in optimizing all of this content for all capable devices will lead
some mobile operators to consider a third-party content provisioning
business model", said John Delaney, Principal Analyst at OVUM.
Commenting on the deployment, Jean Mayrand, Chief Executive
Officer of VoiceAge Networks said "We are very pleased to have been
selected by Motricity. There is an excellent fit between SPOTxde
Server and Motricity's Fuel 5. Motricity customers will more than ever
benefit from its expertise in creating compelling, dynamic and
differentiated experience for their end-users."
Media and Entertainment companies in particular have a large
amount of content designed for consumption on the Web or via TV.
Motricity, through VoiceAge Networks' content adaptation software
platform, can allow its Media and Entertainment partners to extend
their brands to the mobile device. Motricity will build on its
existing content optimization services to adapt content for the mobile
device and test it to ensure an ideal user experience.
"We selected the VoiceAge Networks content adaptation solution
based on the coverage provided across all media types and formats,
across all devices and all networks. They also demonstrated great
vision and depth from a roadmap perspective," said Ryan Wuerch,
chairman and chief executive officer for Motricity. "High-quality
video and full-track music downloads are the future of mobile content,
and by partnering with VoiceAge Networks, Motricity is poised to lead
the industry in the delivery of this content."
About VoiceAge Networks
VoiceAge Networks is a leading solution provider in the rich media
content adaptation market, addressing the impediments to the seamless
delivery of mobile messaging and content downloads. Its SPOTxde Media
Platform provides an ideal combination of software applications that
bridge the widening gap created by a proliferation of devices,
protocols, and formats, and between the Internet and mobile networks.
Already deployed by leading content providers and mobile operators
worldwide, SPOTxde Server can be implemented as a Single Point of
Transcoding to address all possible content adaptation needs, allowing
virtually all devices (including legacy models) to participate in
revenue generating value-added services while providing an optimized
user experience. VoiceAge Networks is based in Montreal, Canada with
points of presence in the U.S., Europe, and Asia, and has proudly
chaired the OMA sub-committee for the Standard Transcoding Interface
(STI) since 2004. For more information, visit us at
www.voiceagenetworks.com.
About Motricity, Inc.
As a global leader in Mobile Marketplace Management, Motricity
provides technology and solutions that enable consumers to receive the
right mobile content at the right time, every time. Motricity's Fuel
platform received the 2006 GSM Association Award for "Best Service
Delivery Platform" and was also named "2005 Premium Mobile Content
Platform of the Year" by Frost & Sullivan. Motricity is a leader in
powering mobile communities and by offering such technologies and
services that unify the mobile content ecosystem, Motricity creates
compelling user experiences and delivers profitable mobile content
offerings for partners such as BET, Cingular, Verizon Wireless, China
Unicom, O2, Amazon.com, Palm and a network of consumer Web sites,
including eReader.com, PalmGear.com and PocketGear.com. Motricity is
headquartered in Research Triangle Park, N.C., and has offices in
Beijing, London, Munich and San Diego. For more information, visit
www.motricity.com.
