Outdoor Advertising Industry Leader Launches First Network of
Next Generation Digital Ink(TM) Displays
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company in Europe and Asia-Pacific and the number two
worldwide, announced today that the Company will premiere a new
generation of digital billboards based on magink display technologies'
proprietary digital ink technology at the 59th Cannes Film Festival,
May 17-28, 2006.
The magink digital ink billboards are installed at multiple highly
trafficked venues in Cannes, including one located adjacent to the
Palais des Festivals, the official home of the Cannes Film Festival.
This new JCDecaux display will feature an array of full-motion video
advertisements and information on the City of Cannes. magink digital
ink is delivering full-color, full-motion, high resolution and high
contrast images that use ambient light to enhance image quality and
visibility -- just like ink on paper.
Bernard Brochand, Deputy and Mayor of Cannes said: "Cannes, City
of the picture par excellence, is proud to be the first town in the
world to be installed with these new JCDecaux displays."
Jean-Charles Decaux, Chairman of the Executive Board of JCDecaux,
said: "After years of research and careful consideration, we are
prepared to take our most significant steps into the digital display
era with magink. We believe magink billboards will provide JCDecaux
and our clients with the most reliable digital technology and most
dynamic digital displays available today. This pilot program
undertaken with magink and its management team is a big first, it will
enable us to provide to our customers new schemes for communication."
Ran Poliakine, founder of magink, added: "We are honored to work
with such an innovative outdoor media company such as JCDecaux to help
improve the urban landscape with our digital ink display technology.
We believe it is apropos to do so in Cannes, where the world comes
together to honor advancements in film and advertising each year."
About JCDecaux
In 1964, Jean-Claude Decaux invented the street furniture concept,
combining public services and advertising, and installed the first bus
shelters in Lyon. Now, JCDecaux has more than 80,400 bus shelters in
30 countries. JCDecaux is the number one worldwide in street furniture
and airport advertising (153 airports), and the number one in Europe
in billboard advertising. The Group has 7,900 employees and is present
in 3,400 cities with over 10,000 inhabitants in 46 countries. In 2005,
it has generated a revenue of 1,745 million euros. JCDecaux is the
only company in the world exclusively dedicated to outdoor advertising
and the development of all related activities: street furniture,
billboards, transport advertising, and event banners. In 2005, it
became the leader in outdoor advertising in China.
For further information: http://www.jcdecaux.com.
About magink display technologies
magink display technologies Inc. is a privately held company
founded in 2000 with offices in Israel, United Kingdom and the United
States. magink is the world's first developer and provider of full
color digital ink displays. magink enables almost any surface of any
size to be converted into a dynamic full color digital display, thus
enhancing the way we receive information and changing the urban
experience as we know it. magink is committed to the continuous
development of its core digital ink technology, establishing a new
digital display era for the Out-of-Home media market. The company
offers Digital Networks of magink displays while providing a full
solution including housing, design and proprietary content management
software platform.
For more information: http://www.magink.com
