LignUp Corporation, a leading provider of converged
communications solutions, today announced the general availability of
the FastLign managed services offerings for hosted telephony service
providers. FastLign is an industry alliance founded by LignUp, NexTone
and other industry leaders, to accelerate the adoption of IP telephony
services by allowing service providers to rapidly and cost-effectively
deliver competitive services to the marketplace.
FastLign combines a number of key elements to form a fully managed
wholesale telephony service:
-- The network backbone of TeliaSonera International Carrier
(TSIC)
-- A fully integrated telephony services architecture powered by
the LignUp Communications Platform
-- Turnkey LignUp and third-party hosted applications built with
LignUp's Web services development capabilities
-- The operations and datacenter capabilities of the United
Kingdom's Streamdoor Limited.
Together, these elements enable emerging service providers to move
past service deployment challenges to focus on their core
competencies, customer service requirements and new revenue
opportunities.
"In the past, IP telephony services have been prohibitively time
consuming and expensive to build, deploy and manage," said Johan
Andersson, VP and head of Marketing, Strategy and New Business at
TeliaSonera International Carrier. "Service providers must build these
services from the ground up, integrating a wide variety of
technologies and services to provide a complete services solution.
FastLign provides service providers with a hosted telephony services
model that removes system integration cycles, provides operations
support and allows customers to address the needs of the marketplace."
Cost-Effective, Managed Services
Streamdoor, a provider of hosted on-demand contact center
applications and VoIP communication services, provide FastLign's
operational backbone and datacenter capacity, managed telephony
services support and maintenance and the critical function of
providing mediated access to the TeliaSonera International Carrier
(TSIC) network. FastLign service providers need not develop
organizational competencies in the construction and operation of
hosted services. Streamdoor and TSIC make it possible for FastLign
customers to access infrastructure, technical expertise and word-class
network capabilities that smaller service providers would ordinarily
rarely be able to afford.
Reduced Time to Market, Integration Costs
FastLign's reference architecture provides essential components
for delivering hosted telephony services. Leading industry solutions
such as NexTone Communications' Multi-protocol Session Controller
(MSC) are fully integrated and proven interoperable with the LignUp
Communications Platform and other FastLign partner solutions. FastLign
service providers thereby bypass component evaluation, integration and
testing stages of implementation, essentially reducing the time to
market for these services.
"Experience teaches us that hosted telephony providers face a
number of significant barriers to market entry," said Jon Keattch,
founder and CEO at Streamdoor. "FastLign removes many of the burdens
of building and managing these services, while also providing the
turnkey applications and development capabilities necessary to speed
services to market and compete through innovation and differentiation.
We are pleased to join TeliaSonera and LignUp to bring FastLign to
Europe."
Innovate to Differentiate
FastLign's licensing model brings the best benefits of ownership
to a managed services model, allowing providers to fully modify and
customize their services to address the specific needs of their
customers. FastLign providers can speed their telephony services
offerings to market by easily modifying and deploying a variety of
turnkey applications from LignUp and other FastLign partners. The
LignUp Communications Platform provides flexible development
capabilities for service providers customizing hosted applications. As
services, these hosted applications allow these businesses to stay
ahead of services commoditization, ensuring long-term delivery of
competitive, high-margin solutions.
"Hosted VoIP service providers must have solutions to the
challenges of infrastructure investments, related integration and
interoperability struggles, and hosted application development costs,"
said Richard Kirk, vice president of LignUp EMEA. "Furthermore, once
services are up and running, providers need flexible platforms for
developing services that differentiate them in the marketplace. We are
proud to work within this field of industry leaders to help next
generation service providers speed their offerings to market, and
extend the adoption of LignUp's flexible platform for easy
development, enhancement, and differentiation of VoIP services."
TeliaSonera International Carrier offers the FastLign services to
its global customer base, including its Internet service provider
customers.
For more information on FastLign, please visit www.FastLign.org.
About LignUp Corporation
LignUp Corporation delivers a powerful converged IP communications
platform deployed with hosted telephony, voice mail, unified
messaging, auto attendant and other Web applications. The 100%
software, native-SIP platform is powered by LignUp Call Control XML
(CCTRL) and LignUp Media Control XML (MCTRL) and enables solution
integrators and service providers to quickly and easily create unique,
high margin VoIP applications and services. The proven LignUp
Communications Platform is deployed today in over 150 organizations
worldwide and is distributed in Japan by SkyWave and SkyWave partners
Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the
Pulver 100 list of leading private VoIP companies, and has been
recognized for innovation with the TMC Labs Innovation Award and the
EuroStart Channel Excellence Award. Headquartered in Silicon Valley,
LignUp has offices in Salt Lake City, London and Tokyo. Visit
www.LignUp.com for more information.
About Streamdoor Limited
Streamdoor provides IP Contact Centre services on-demand for use
by large organisations, medium sized companies and public
institutions. Streamdoor's services enable companies to gain
competitive advantage by aligning investment and expenditure in
contact centre technology with actual business requirements. The
services offer multi-channel connections, via any chosen network and
are available on a flexible on-demand usage basis. The company's data
centres are based on Cisco Systems' IP Communications solutions
providing application scalability, resilience and security.
Streamdoor's services are sold through network operators and value
added Partners that assist companies in developing solutions and
services for their customers. The company has offices in London and
New York. Visit www.streamdoor.com for further information.
