Dr. A. K. Pradeep, CEO of NeuroFocus, the world´s
leading neuromarketing research company, will be in Madrid to present
the marketing breakthroughs that the latest advances in neuroscience are
offering to advertisers, ad agencies, entertainment companies, retailers
and many other organizations. Now we can actually measure brainwave activity to learn if and when
consumers are paying attention; becoming emotionally engaged; and
remembering everything from advertising messages to product packaging
sponsorships, retail store shopping experiences, movies and TV shows "†anything that a consumer can see or hear can be evaluated for its
effectiveness in these three categories, and more derived from them. EVENT: Havas Media Summit A gathering of leading experts in the media field representing Havas
one of Europe´s largest marketing
communications companies. This event itself is exclusively for
Havas staff. Dr. Pradeep will be available for
interviews before and after this event. LOCATION: Madrid, Spain DATE: May 26, 2008 FOR INTERVIEWS: Contact: Tom Robbins NeuroFocus thomas.robbins@neurofocus.com Telephone (U.S.): 510-367-1920
