GyPSii, the leading geo-location and mobile social networking provider
today announced it has entered into a map licensing agreement with NAV2
a Shanghai-based provider of world class digital map data. The deal
means GyPSii users will have complete access to NAV2´s
comprehensive China map database. The database will play a crucial part in the roll-out of the GyPSii
service across China. The licensed map database contains coverage of
more than 980 cities and more than five million local points of interest
(POIs), meaning users will have access to the country´s
most up-to-date map database and a wealth of local content relevant to
the Chinese market. GyPSii has recently boosted its infrastructure in China with the opening
of a Data Centre in Shanghai and a major partnership announcement with
China Unicom and Shanghai Rannuo to launch GyPSii during the 2008
Olympic Games in Beijing. GyPSii has also been made available to members
of the Dopod Club, the exclusive online community for Dopod device users
in China. "Our strategy has always been to provide
GyPSii users with the best possible user-experience on a local and
global scale. The availability of NAV2´s map
database on GyPSii is proof of our commitment to enabling Chinese users
to take full advantage of the unique location aspect of our application" said Dan Harple, CEO at GyPSii. "GyPSii is the
first and only social networking offering of its kind available in China
and our success in China to date shows our ability to scale quickly in
different regions around the world." "Location based services and social networking
are the future of mobile." said George Qie
General Manager of NAV2. "We are delighted to
have licensed the map database to GyPSii and allow Chinese users
unrivalled access to this new mobile experience. This year´s
Beijing Olympic Games represent a momentous occasion for China, and the
GyPSii application will enhance the whole Olympic experience for both
the Chinese public and visitors to the country. Fans, media and
athletes, will now have unrivalled access to key location information
and POIs throughout the event." Dr Carl Sun, Chairman of NAV2 added: "The
China map database is a powerful resource that until now has been used
purely for personal navigation, automotive navigation, and GIS and Fleet
management. We are excited to be working with GyPSii and its partners
across China to reach the mass consumer market and enable wide scale use
of our database to facilitate social networking activities on the mobile." About GyPSii GyPSii is the market-leading mobile lifestyle application, connecting
people, places and communities across networks and devices. GyPSii
provides a geo-location social networking platform and services for
mobile, web & set-top box devices, and is headquartered in Amsterdam
The Netherlands. (www.gypsii.com). © 2008 GyPSii Inc. All rights reserved. About NAV2 NAV2, a Shanghai-based joint venture between two mapping leaders
NavInfo and NAVTEQ, provides digital map data enabling world-class
navigation, tracking, POI searching, route calculation and voice
guidance for in-car navigation solutions, portable navigation devices
and LBS (Location Based Services) navigation solutions, and Fleet and
GIS(Geographic Information System) services for China.
