Mark Beeching, global chief creative officer, Digitas (www.digitas.com)
part of Publicis Groupe, announced today that the agency has launched
The Third Act:, a brand content platform designed to help clients better
leverage new and emerging opportunities for the creation and
distribution of motion media content. The Third Act: supports clients with:
Brand content idea development
Content and distribution strategies
Management of the entire content development and distribution process
Content production and integration in all formats
The Third Act: is headquartered in New York and operates as a separate
entity under the Digitas umbrella. The Third Act: serves Digitas
clients, partners with Publicis Groupe agencies on projects and business
as appropriate, and has its own client roster. The Third Act: also
employs resources in Boston and Chicago as well as global production
partners. Additionally, Digitas and The Third Act: will present a
first-of-its-kind digital content event, the Digital Content NewFront "˜08
(www.digitalcontentnewfront.com)
in New York on June 5, to formally introduce The Third Act: and
stimulate dialogue between content creators, producers, distributors and
agencies to discuss the current industry landscape and how to navigate
this new space together. The Third Act: is led by Stephanie Sarofian, SVP and Managing Director.
Other leaders include John McCarus, VP/Group Director, Brand Content
Management. The Third Act: brings together agency, production, media and
entertainment resources and partners to offer clients one source of
brand content innovation. Said Beeching, "As traditional production and
distribution hierarchies erode, video is set to explode into exciting
new ways of reaching audiences "“ rapidly
following where music has already blazed a trail. This explosion opens
up infinite new possibilities for brands to play." Sarofian added, "We developed The Third Act:
as an arena where resources and partners collaborate to develop, create
and distribute brand content and motivating experiences for our clients
across all channels." About Digitas Digitas is a leading digital marketing agency, helping the world´s
biggest brands develop, engage and profit from building profitable
relationships with their customers. The Agency pairs media, marketing
technology, creativity, imagination and analytics to ignite emotional
bonds between people and brands. Digitas also operates an independent
healthcare marketing brand, Digitas Health, as well as Prodigious
Worldwide, the world´s only standalone, global
digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext
Paris : FR0000130577), the world´s fourth
largest communications group, the world´s
second largest media counsel and buying group, and is a global leader in
digital and healthcare communications. With around the world activities
spanning more than 104 countries on five continents, the Groupe employs
as many as 44,000 professionals.
