Tropos® Networks, the market leader in
wireless IP broadband mesh networks, today announced the new Troposphere
Partner Network Program at the company´s first
annual European channel partner summit being held in conjunction with
the Wireless "˜08 Conference. [Editors
note: Tropos is also participating at the conference as a speaker and
exhibitor, stand number 206.] With the new program, Tropos announced it is focusing worldwide sales
entirely through its Tropos channel partners and bringing them together
with its solution partners under one umbrella program to create a
complete solution for its enterprise customers. The emphasis will be on
the development and marketing of relationships that provide "“ infrastructure, public safety, video security, AMR/AMI and ITS solutions
for municipal and industrial enterprises to enable them to build, own
and operate their own wireless solutions. "Our goal is to expand our channel reach and
add select partners worldwide whose business is focused on selling
best-of-breed wireless broadband products and services to municipal and
industrial enterprises and to create new market opportunities for our
partners," said Tom Ayers, president and CEO
of Tropos Networks. "Since the beginning of
the year, we´ve been experiencing substantial
demand from customers both inside and outside of the U.S. for a range of
applications. As a result, we are hosting our first annual European
partner summit here to emphasize our commitment to international markets." In fact, according to the Dell´Oro Group, a
market research firm specializing in networking market trends and
analysis, the quarterly growth in the international outdoor Wi-Fi mesh
market, based on unit shipments is outpacing growth in the U.S.
Specifically, in Q1 ´08 growth
internationally was 9 percent over the previous quarter; during this
same period, EMEA grew by about 21 percent while the North American
market declined. Troposphere Partner Network Complete
Solutions for Customers Worldwide By combining the two previously separate channel "“ value added resellers and distributors, and solution partner programs
under one umbrella, Tropos is making it easier for all its partners to
offer a complete solution to customers -- from the network foundation to
the applications and services which when combined, deliver high value to
municipal and industrial enterprises. For channel partners, the new program is significant because Tropos is
now selling 100 percent through channels. As a result, Tropos is
expanding its recruitment of and programs for distributors, VARs and
system integrators around the world. This expands the market opportunity
for Tropos´ partners to sell Tropos solutions
along with their own value-add services such as consulting
installation, tuning, troubleshooting, ongoing support, etc. "The municipal Wi-Fi mesh market and
partnership with Tropos Networks under the new Troposphere Network
Partner Program represents a tremendous opportunity for us," said Dave Easton, managing director of Evolution Systems, a leading U.K.
reseller of Tropos MetroMesh? network
solutions. "We have enjoyed a great
partnership in working with Tropos on behalf of a number of
municipalities, including Derry in Northern Ireland, and look forward to
participating in this new expanded program." New Tiered Troposphere Partner Program
for Resellers and Distributors The Troposphere Partner Network is now tiered according to sales and
technical expertise, with a focus on continuing to build partners´ success with the industry´s best products and
solutions, supported by comprehensive sales, marketing, demo, training
and certification programs. For resellers, there are now three tiers of programs: an "Authorized
Reseller" level to help get new resellers
started quickly and easily. Qualifying resellers receive product
discounts, and have access to exclusive online training, educational and
promotional materials, as well as Troposphere Partner Network support
personnel. An increase in commitment levels brings additional program
benefits. With demonstrated MetroMesh expertise and established
distributor relationship, "Premier Partners" receive greater product discounts. As major players in the wireless
solution space, "Elite Partners" receive maximum Troposphere Reseller Partner benefits, including product
and service discounts and pre-and post-sales training and support. Tropos reseller partners typically have specific vertical market
expertise, examples are: Evolution Systems in the U.K. for public access
and public safety; Novax serving the Canadian and U.S. markets with
intelligent traffic system solutions; SmartWave in the U.S. for public
safety; CSG Data Networks in the U.S. market for video surveillance
advanced metering infrastructure and metro-scale public access; Simple
Waves Innovations in Greece for metro-scale public access; and Minetec
for mining solutions around the world. For distributors, Tropos is also implementing new tiered platinum
and gold distributor levels for U.S. and worldwide distributors.
Qualifying criteria include vertical market expertise, geographic
coverage, and financial strength. Currently, Tropos has market leading
distribution partners that cover North America, South America, EMEA and
Asia. About Tropos Networks, Inc. Tropos® Networks is the market leader in
wireless IP broadband mesh networks enabling cities and other
organizations worldwide to own and control smart, affordable, IP
infrastructures for deploying high-value applications that improve the
efficiencies of its mobile workers while reducing operational costs.
These applications include mobile public safety (for police, fire and
EMS vehicles), video surveillance, utility automation and industrial
deployments. The patented Tropos MetroMesh? system delivers the ultimate reliability, scalability, and security at
low cost that is required for business critical and
life saving wireless applications and is installed in over 30 countries.
Founded in 2001, Tropos Networks is headquartered in Sunnyvale
California. For more information, please visit www.tropos.com
call 408-331-6800 or send email to info@tropos.com.
Tropos is a registered trademark and MetroMesh is a trademark of Tropos
Networks, Inc.