The ALA 50 is a new sports car created in honour of the 50th birthday
of His Serene Highness Prince Albert II of Monaco. A mould of the
prototype was presented to the Prince at a reception marking the 25th
anniversary of Monte Carlo Automobile.
Founded in 1983, Monte Carlo Automobile is a manufacturer of unique
hand-built sports cars. The company was founded by a group of dynamic
and committed professionals under the leadership of Fulvio Maria
Ballabio, and was responsible for the first sports car produced entirely
in Monaco. It has close ties with a number of former Formula 1 drivers
European aristocrats and diplomats, adding to its aura of exclusivity.
"Monte Carlo Automobile is a unique and highly
exclusive brand," says the company´s
founder, Fulvio Maria Balabio. "Every Monte
Carlo Automobile reflects our ongoing commitment to impeccable quality
technical excellence and a strict limited-edition policy."
To mark its 25th anniversary, Monte Carlo Automobile decided to create
an all-new, track-inspired model dedicated to Prince Albert "“ the ALA50. The prototype presented to the Prince will be displayed in
the royal automobile museum along with the other historic vehicles in
the Grimaldi family collection. A limited edition road-going version of
the ALA 50 will be manufactured for general sale, to be launched in late
2008.
The event, which also included a presentation on Monte Carlo Automobile´s
history and vision for the future, took place at the famous Yacht Club
de Monaco.
Xeon International, a European business value creation company
established in Luxembourg in 2003, will assist the management team of
Monte Carlo Automobile in the international development and
implementation of Monte Carlo Automobile brand strategy.
Yves Duponselle, CEO of Xeon International comments: "Monte
Carlo Automobile is naturally positioned in the segment of the so called "Goods
of Passion". This market niche is showing
great growth potential and the demand for limited edition products is
soaring. In that context we will be deploying the Monte Carlo Automobile
strategic plan in the coming years".
According to Giancarlo d´Elia, CFO of Xeon
International, "Monte Carlo Automobile
business model is based on a maximum production capacity of a dozen of
cars per year and a very exclusive licensing concept of the brand.
According to our most conservative estimations Monte Carlo Automobile
will aim in the next five years at a turnover of not less than ? 15 million generating extremely attractive double digit EBITDA values".
