GyPSii Opens China Data Centre to Enhance Local User Experience

GyPSii the leading geo-location and mobile social networking service

provider, has today announced the opening of a China Data Centre, to

offer localised content and an enhanced user experience to customers

across China and the Asia Pacific region. The Shanghai-based centre will

boost GyPSii´s existing infrastructure in the

area and provide users with specific local content and even faster

download speeds.
The opening of the centre follows the recent announcements of GyPSii´s

partnerships with Shanghai Rannuo Information Technology Co. Ltd. (GyPSii´s

service provider partner) to launch the China Unicom Beijing Olympics

service and Dopod Club. With the Olympics set to begin in Beijing later

this year, the data centre will accommodate GyPSii´s

existing users, while supporting new customers and the surge in the

games-related user-generated content (UGC) expected in advance of and

during the Olympics.
GyPSii´s new site www.gypsii.com.cn offers new localized capabilities for our Asia partners and consumers "“ including special China-specific user generated content, mapping and

points of interest. - All this will be available to customers using

GyPSii´s mobile and web clients.
"In opening a dedicated data centre in

Shanghai, GyPSii is deepening its commitment to our partners and

customers in Asia by delivering Gypsii in world class speed." said Dan Harple, CEO at GyPSii. "By investing

in the region and bringing the data centre online, we are reinforcing

GyPSii´s position as the leading player in

the market and executing our strategy to provide best-of-breed services

across the globe."
"The partnership with Shanghai Rannuo and

China Unicom represents a key commercial launch of our service with a

major mobile carrier. GyPSii is the first and only mobile social

networking service of its kind available in China. The opening of the

data centre reinforces GyPSii´s ability to

scale quickly in different regions of the world. GyPSii is rapidly

executing on a global strategy to provide Gypsii anywhere anytime to

consumers around the world."
Mr. Shen Yingchao, General Manager of Shanghai Rannuo Information

Technology Co., Ltd said, "UGC and social

networking are the future, and the GyPSii service will help drive the

value added business to new heights. Thanks to our close partnership

with China Unicom and GyPSii, Rannuo will continue to provide our long

standing services to users and significantly enhance our offering in

time for the Olympic Games".
GyPSii is also made available to members of the Dopod Club, the

exclusive online community for Dopod device users in China. With GyPSii

Dopod users can experience a seamless mobile lifestyle experience

sharing content, connecting with friends and communities, searching UGC

and viewing maps and directions to points of interest - all from their

mobile phone.
Ms. Chen Yan, Product Manager of Dopod China, said, "The

close co-operation between Dopod Club and GyPSii is providing Club Dopod

members with an exciting new application that is useful, fun and

easy-to-use. GyPSii is the ideal accessory to the Dopod Club mobile

lifestyle."
Dopod users with Windows Mobile devices and China Unicom users with a

range of supporting devices can download GyPSii, with both simplified

and traditional character sets at: www.gypsii.com.cn.
About GyPSii
GyPSii is the market-leading mobile lifestyle application, connecting

people, places and communities across networks and devices. GyPSii

provides a geo-location social networking platform and services for

mobile, web & set-top box devices, and is headquartered in Amsterdam

The Netherlands. (www.gypsii.com).
© 2008 GyPSii Inc. All rights reserved.

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