Dell (NASDAQ:DELL) today announced aggressive plans to further reduce
the energy consumption of its products, avoid millions of tons of CO2
emissions worldwide and drive unprecedented customer value.
The company´s laptops and desktops, already
among the industry´s most energy-efficient
are being designed to consume up to 25 percent less energy by 2010
relative to systems offered today. This is in contrast to Hewlett-Packard´s
announcement earlier this year relative to its 2005 offerings. The
energy efficiency of Dell
OptiPlex? desktops has improved nearly 50
percent since 2005, while Latitude? laptops have improved 16 percent since 2006.
"Our customers are inspiring us to address the
environmental challenges facing our planet," said Albert Esser, vice president of power and infrastructure solutions
Dell Product Group. "We´ve
listened to them and are designing next-generation technologies that
dramatically reduce energy consumption, drive meaningful cost savings
and help achieve a low-carbon economy. It´s
the right thing for our business, our customers and shared environment."
Dell plans to achieve its energy-efficiency goals by continuing to
integrate Energy Smart technologies, including circuit designs, fans and power management
features. The company is also working closely with its supplier base to
further develop and deliver energy-efficient components, including chip
sets, power supplies and memory.
Translating Energy Efficiency into Cost Savings
Based on worldwide unit sales beginning in 2005 with power-management
features enabled, Dell estimates that OptiPlex
desktop systems alone have helped customers
save more than $2.4 billion and avoid approximately 23 million tons
of CO2.
The company currently enables desktop customers to lower energy costs by
offering more 80 PLUS certified power supplies than any other Tier-1
manufacturer. The 80 PLUS specification aligns to the power-supply
requirements in the EPA´s Energy Star 4.0
standard for computers and requires the use of 80 percent or more
efficient power supplies.
Dell is the first Tier-1 manufacturer to offer a bronze-level supply¹.
For more information on the 80 PLUS programme, visit www.80plus.org.
The company also provides free, easy-to-use tools and resources to plan
and manage power consumption. Dell´s OpenManage systems management portfolio helps organisations reduce power
consumption by providing functionality to more effectively set and
maintain Energy Smart configurations across client PCs. Customers also
can access online calculators at http://www.dell.co.uk/energy to measure and assess potential impact to their power bills. Laptop
desktop and server customers are able to compare configurations side by
side to determine annual cost savings and CO2 emissions avoided through
the use of energy smart systems.
Dell´s Commitment to the ReGeneration
On World Environment Day 2007, Dell announced it would partner with the
ReGeneration "“ people of all ages who
care about the environment "“ to become the "greenest" technology company on the planet. The company has since pledged to
become the first in its industry to neutralise the carbon impact of
worldwide operations by the end of 2008.
Last month, Dell announced that its corporate headquarters campus is
powered with 100 percent "Ëœgreen´ energy. The company has already saved more than $1.2 million and
avoided 8,200 tons of CO2 through replacing lights and retrofitting air
conditioning units throughout central Texas facilities. The company has
also saved more than $1.8 million and avoided 11,000 tons of CO2 through
a global power-management initiative with 1E.
Dell offers a global free recycling programme for consumers and an
award-winning suite of asset recovery services for businesses. CERES recently recognised Dell for providing "extensive discussion on
the company´s recovery, reuse, and recycling
efforts, including global recycling and environmental standards
consumer recycling and donation programmes, commercial asset recovery
services, and transparent reporting."
For more information on Dell´s energy and
environmental initiatives, visit www.dell.com/earth.
To join with the company and thousands of others in lending a voice and
saving the planet, visit www.regeneration.org.
About Dell
Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit http://www.dell.co.uk
or to communicate directly with Dell via a variety of online channels
go to http://www.dell.co.uk/conversations.
To get Dell news direct, visit http://www.dell.co.uk/RSS.
© 2008 Dell Corporation Limited.
Dell and the Dell logo are trademarks of Dell Inc. Dell disclaims any
proprietary interest in the marks and names of others. For more
information, visit http://www.dell.co.uk.
¹ Data as of April 17, 2008, per the 80PLUS
Website: http://www.80plus.org/manu/psu_80plus/psu_join.php.
