La Vie en Rose, Canada´s
contemporary lingerie and swimwear designer/retailer, is partnering with retail
CHINA limited of Hong Kong on a major expansion in Greater China. The firms announced joint venture plans that will strategically position
and expand the brand in the world´s fastest growing middle class market.
Under this arrangement, retail
CHINA will develop and operate retail channels for La Vie en Rose in
China, Hong Kong and Macau. These channels will include La Vie en Rose
flagship shops, department store shop-in-shops and online retailing. The
first flagship shops are planned for Beijing and Shanghai later this
year.
La Vie en Rose´s trend-setting designs and proven retail concept make
them, undeniably, the lingerie and swimwear shopping destination in
Canada and beyond. Their successful international expansion began in
2004 and La Vie en Rose is now established with more than 40 stores in
the United Arab Emirates, the Kingdom of Saudi Arabia, Jordan, Egypt
Lebanon, Morocco, and will open in Kuwait this fall. A flagship store in
one of the biggest malls in Dubai, the Dubai Mall, is planned for
opening at the end of August 2008. The retail
CHINA deal, their first in Asia, gives them access to the world´s
fastest growing consumer market. retail
CHINA´s CEO, Janet De Silva, says, "We
have had our eye on La Vie en Rose for some time. They create a look and
a retail concept that is beautifully attuned to China´s upwardly mobile
young middle class. La Vie en Rose´s potential for growth is tremendous
in our market. We look forward to our partnership."
La Vie en Rose President
Francois Roberge says, "Globalization creates
new markets and wealth and we want to be part of it, and China, as one
of the fastest growing economies, is a must. China will be the largest
market within the next 20 years. The future of La Vie en Rose is
directly linked to the development of partnerships."
About retail CHINA
retail CHINA limited is
a specialist retailer adapting international retail brands to China and
operating their retail stores. It focuses on China´s growing middle
class market offering consumers affordable and high quality products
that enhance their lifestyle. It is the operating partner for
international retail brands, securing the rights to operate their retail
channels in China. retail
CHINA works closely with several leading international property
developers and will be introducing a number of international brands
through the more than 200 shopping malls they will open over the next
three years. retail CHINA was formed from the operating company that introduced and has
successfully operated "Fruits & Passion" in China since 2005.
www.retailchinalimited.com
Release Summary:
La Vie en Rose of Canada and retail CHINA limited of Hong Kong announced
China joint venture plans. retail CHINA will develop and operate La Vie
en Rose stores in the world´s fastest growing middle class market.
Keyword Tags:
china, china retail, china´s consumer market, china´s middle class
market, retail, retail business in china, retail china, retail in china
shopping
