Color experts from all over the world will gather in Bilbao from June
19-21 for the 2008 European Meeting of Color Marketing Group, the
leading international association of color design professionals.
"People who attend CMG´s
European Meeting work with and specify color for a wide range of
industries -from hospitality and retail
design to transportation to the color of airplane seats. There are also
interior designers, architects and an entire range of people
professionally interested in color," said
Jaime E. Stephens, executive director of Color Marketing Group in
Alexandria, Virginia in the US. "Some are sent
by their companies; others are independent consultants."
"The setting provides a unique opportunity for
networking with fellow professionals, hearing intriguing speakers and
especially, participating in CMG´s Color
Workshops, where color trends and European color directions are
identified and predicted two to three years in advance, providing
sufficient time for manufacturers to put the right colors into their
production and marketing cycles."
Color Marketing Group believes that "color
sells and the right colors sell better." Workshop participants analyze key life influences that affect color
preferences, including social, political and economic influences, as
well as the effects of fashion, culture and the environment.
"The collaborative process has always drawn
color professionals to CMG," said Stephens. "For
more than 40 years, this intellectually challenging process has produced
remarkably accurate predictions. The color professionals who participate
always tell us they find the process fascinating and rewarding."
This year´s speakers at The Sheraton Bilbao
include Pati Nunez, who runs her own design company in Barcelona
specializing in Corporate Identity and Packaging Design. Ms. Nunez, who
recently received Spain´s ´07
National Design Award, will speak on "Graphic
Coloured Talk." The keynote speaker is
Annette Bruns of Visual Research in Berlin, whose talk about the way
applied colors occur as a combination of color and surface material is
entitled: "Do We See Colours of the Future?"
Co-chairs of the event are Filip Roscam of Merck KGaA in Darmstadt
Germany and Beverley Cottingham of Tarkett, Inc. in Maidstone, England.
The program also includes a boat tour along the river, a tour of the
Guggenheim Museum and an optional Rioja Vineyard Tour. The cost is $500
US for members and non-members. For registration information visit www.ColorMarketing.org.
